Liberate Cosmetic Surgery: New Survey Reveals 30% of Women NEVER Saw Their Cosmetic Surgeon During Treatment

'BYPASS' - Before You Pay, Ask to See Surgeon, says Liberate

LONDON, March 25, 2011 - With the recent deaths following botched cosmetic surgery
abroad of 21 year old Claudia Adeseye Aderotimi and former Miss Argentina
Solange Magnano, mother of two in Buenos Aires, women still appear to put
price above safety.

A new survey conducted by Liberate, the UK's largest network
of BAAPS* and/or BAPRAS**-accredited cosmetic surgeons, clearly shows the
need for women to be better informed about what can go wrong with cosmetic
surgery and the importance of knowing the qualifications and experience of
their surgeon, to help them make an informed decision.

Liberate, which has over 60 locations across the UK, surveyed
3000 women between the ages of 18-34 and found that 30% of women had
undergone cosmetic surgery with breast augmentation ("boob job") being the
most popular procedure (28%) followed by Nose (17%) eyes (11%) and
Liposuction/tummy tuck (15%). However, the survey confirmed that many women
do not receive the service they deserve from their cosmetic surgery provider.
Even though 74% felt it was important to know and see their surgeon
throughout the course of treatment, the reality was that 30% of women who had
surgery NEVER saw their surgeon.

The Liberate survey also highlights the need for women to be
better informed of the dangers of cosmetic surgery abroad and in the UK. A
staggering 40% admitted that they would consider having surgery abroad if it
was cheaper and half the women surveyed would have cosmetic surgery if cost
was no object with 17% prepared to take out a loan to cover this.

Plastic and Cosmetic Surgeon James Murphy, a founder member of
Liberate, said:

"The new survey highlights the fact that although people claim
safety is the most important decision when considering cosmetic surgery, many
will still be influenced by price regardless of the physical cost. Cosmetic
surgery is a medical surgical procedure and it should be treated as such."

Without the tools needed to make responsible choices cosmetic
surgery can end up costing people financially, physically and psychologically
, Liberate aims to give people the power to choose, providing them with a new
and safer approach to cosmetic surgery.

For more information, please visit www.liberatecosmeticsurgery.com

For Immediate Release: Media Enquiries contact: Lynne Thomas, Flipside PR, +44(0)20-7631-5180, lynne at flipsidepr.co.uk