The Official F1(TM) 2011 Live Timing App is now available as the 2011 Formula 1 Qantas Australian Grand Prix(TM) Gears up this Weekend

OXFORD, England, March 24, 2011 - With the 2011 Formula 1 Qantas Australian Grand Prix(TM) marking the
start of the Formula One(TM) season this weekend, The official F1(TM)
2011 Timing and Track Positioning App is now available on the App Store and
Android Market: Click on www.softpauer.com/f1site/index.php?q=node/3
to download now! With live pause and replay now available on the App, even if
you miss your alarm there is no need to miss a minute of the action.

Already award winning* and 5* rated by iTunes in 2010, the 2011 App
promises to bring even more excitement, content and choice to the user, with
a variety of brand new features now available alongside those that have
proved to be a hit with Formula One(TM) fans so far.

For the first time this year, pause has now been enabled during live
sessions allowing the user to quickly replay the action as soon as it
unfolds. The F1(TM) 2011 Live Timing and Track Positioning App now offers
users over 130 hours of racing action, brought direct and in perpetuity from
the track straight to the handheld as it all unfolds. Real time track
positions and data stream directly from the track to the phone, with a fully
interactive 3D map giving a view of the entire circuit, complete with driver
positions, gaps and pitstops throughout any given lap. Importantly, wireless
is not needed to enjoy the App, which also runs on GPRS, so it can be viewed
anywhere.

More timing data has been added to the App in 2011 and the live timing
screens and leaderboards have been revised to make the data even more
accessible. Corner numbers and names have now been added to the map view and
3D track navigation means that the map can now be panned easily so that you
can position the track exactly where you want it. There's also much more
information at your fingertips thanks to a re-designed info base. Finally,
the App has been optimised so that it runs even faster than before.

Zoom in to follow a specific driver or out to get a view of the entire
lap; Split the screen to see the timing screens alongside the on-map action,
or follow the live leaderboard as the race unfolds; Follow live text
commentary** or review the action again and again. For the Formula One(TM)
fan, this really is an App to bring all the detail and minutiae of each and
every session to life.

For further information visit www.softpauer.com

Notes:

*The F1 Live Timing App won the SportBusiness Ultimate Sports App Award
2010 for providing the ultimate value added experience throughout a race
weekend.

**F1 text commentary on the App provided in English, French and German.

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Support and service information is constantly available via
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For enquiries, email janej at softpauer.com, +44(0)1865-876562