Living-e AG and Empolis GmbH Merge to Form Attensity Europe GmbH

Living-e is Merging With Empolis to Form Attensity Europe GmbH / Common Worldwide Presence Under the Attensity Brand Marks Final Step in Integration Into Attensity Group

KAISERSLAUTERN and KARLSRUHE, Germany, and PALO ALTO, California, April 29, 2010 - Following a decision by the Living-e AG general shareholder's
meeting regarding a transfer of the remaining minority shareholders' shares
in return for a cash compensation, which was taken on February 15, 2010, and
entered in the commercial register, Attensity Group now holds 100 percent of
shares in Living-e AG. As part of the merger, notarized on April 21, 2010,
Living-e AG will be fully integrated with Empolis GmbH. Following a
shareholders' decision on April 21, 2010, Empolis GmbH has been renamed
Attensity Europe GmbH. Its headquarters are located in Kaiserslautern,
Germany.

Living-e AG and Empolis GmbH had merged with Attensity Corp.
of Palo Alto (USA) in April of 2009 to form Attensity Group. The group of
companies is now completing the last step in its integration with the common
worldwide presence under the Attensity brand. Attensity Europe GmbH will
nonetheless continue to operate as a legally independent German limited
liability company.

"We've cooperated closely in the past few months to implement
a successful merger, and we can say with pride that the combined company is
stronger today than ever before," said Guido Polko, CEO of Living-e AG and
Chief Strategy and Integration Officer of Attensity Group.

In recent months, the software solutions and services of the
participating partner companies were integrated as part of the merger. Dr.
Stefan Wess, General Manager of Attensity Europe GmbH, explained: "We've
already profited greatly from our merger. Our ability to act as a single
source offering combined products and technologies from leading specialists
in the fields of text analysis, knowledge management, multi-channel
communications and information management solutions has been very well
received by European markets. The signs continue to point to growth." Guido
Polko added: "MailMinder, our tried and tested multi-channel communication
management software, is one of the core products of our portfolio. We will
continue to develop it further under the name Attensity Respond."

Ian Bonner, CEO of Attensity Group: "Our presence under a
common umbrella brand increases our impact in worldwide markets. We're
creating new shareholder value through synergies, complementary technologies
and regional market presences around the globe. We offer our customers an
integrated portfolio of software applications based on semantic technologies,
which they can use to optimize their business processes."

Attensity announced yesterday, April 28, 2010 that it acquired
Biz360, the leader in social media intelligence. More information about that
acquisition can be found here: www.attensity.com.

About Attensity Group

Attensity Group provides software applications based on Web
3.0 semantic technologies to find, understand, and use information trapped in
unstructured text to drive critical decision-making. The comprehensive suite
of applications address collective intelligence in social media and forums;
the voice of the customer in surveys and emails; customer response
management; e-services; research and discovery; risk and compliance; and
intelligence analysis. With more than 500 installations worldwide, Attensity
Group's award-winning software is used by large government agencies and such
innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank
of Canada, Travelocity and Vodafone. Organizations are better able to track
trends, identify patterns, detect anomalies, reduce threats, and seize
opportunities to improve customer satisfaction and retention. The Service &
Support Professionals Association (SSPA) has honored Attensity Group with its
Recognized Innovator Award. Attensity Group operates in the EMEA region as
Attensity Europe GmbH. More information is at blog.attensity.com,
twitter.com/attensity and www.facebook.com/attensity.

    Press Contacts Attensity Europe GmbH:

    Martina Tomaschowski
    Attensity Europe GmbH
    Europaallee 10
    67657 Kaiserslautern
    Germany
    Phone +49-631-303-5503
    Mobile +49-170-233-7849
    Email: martina.tomaschowski@attensity.com

    Thomas Huber
    semanticom GmbH
    Unter den Linden 21
    10117 Berlin
    Germany
    Phone +49-30-74-69-73-97
    Mobile: +49-151-14-96-58-10
    Email: Thomas.Huber@semanticom.eu

Press Contacts Attensity Europe GmbH: Martina Tomaschowski, Attensity Europe GmbH, Europaallee 10, 67657 Kaiserslautern, Germany, Phone +49-631-303-5503, Mobile +49-170-233-7849, Email: martina.tomaschowski at attensity.com; Thomas Huber, semanticom GmbH, Unter den Linden 21, 10117 Berlin, Germany, Phone +49-30-74-69-73-97, Mobile: +49-151-14-96-58-10, Email: Thomas.Huber at semanticom.eu