Lobby the European Union Successfully

AMSTERDAM, January 7 - A fully updated and rewritten third edition of the bestselling original
Machiavelli in Brussels, enriched with new facts and figures, lobby cases and
findings, and also takes into account the new Treaty of Lisbon.

More Machiavelli in Brussels. The Art of Lobbying the EU

Rinus van Schendelen

More Machiavelli in Brussels is about winning, or at least not
losing, one's interest - particu­larly within the EU where countless interest
groups from government and civil society try to get the 'honey and money' of
desired legislation, subsidies and more. Drawing on research and evidence,
Van Schendelen describes how these groups lobby the EU every day and how they
can enhance their success by the expertise of 'public affairs management'.
Invoking Machiavelli, he emphasizes his three catchwords of success:
ambition, study and prudence. Enriched with new facts and figures, lobby
cases and findings, the book also takes into account the new Treaty of
Lisbon. Inspired by study and many years of practice, this invaluable book
cites many new real cases, smart practices and issues of EU lobbying, raising
questions about limits of lobbying and contributions to EU democracy.

Rinus van Schendelen is a professor of political science at
Erasmus University, Rotterdam in the Netherlands. He trains and advises lobby
groups in dealing with the EU.

                    - Fully revised and updated third edition

                       - Translated into several languages

"An accurate description of the engine room… A manual for
those who want to exert influence." Former EU Commissioner Frits Bolkestein

"A benchmark not only for lobbying in the EU but around the
world as well." Rita Roosevelt, George Washington University

"This original book combines rigorous analysis with an always
stimulating perspec­tive… a citation classic." Conor McGrath, Academic
Editor of the Journal of Public Affairs

"Actually the best book on the subject in Europe…
methodically and academically ex­cellent." Paolo Raffone, Secretary-General
of CIPI Foundation in Brussels

"Read this book for success in public affairs." Tom Spencer,
founder and director of the European Centre for Public Affairs

                     Published by Amsterdam University Press

         ISBN 978 90 8964 147 2 - Paperback, 384 pages - 7 January 2010
                       EUR 39.90 | $ 49.95 | GBP 29.95

For more information or a review copy please contact Ebisse Rouw at marketing at aup.nl or +31-20-530-71-87