Londoners to Quit Cars for One Month and Embark on Low-Car Diet

LONDON -

Zipcar, the world’s largest car-sharing service, is giving Londoners the opportunity to test drive a low-car and less expensive lifestyle as part of its second annual Low-Car Diet.

In the midst of a challenging economy, rising fuel prices and a focus on cutting costs and adopting a smart lifestyle, the programme gives participants the opportunity to experience the economic, environmental and health benefits of a car-free lifestyle. Low-Car Diet will help people to realise living without a car may be easier than they think, and also provide a means to keep more of their paycheck while becoming more active and improving their health.

In London, the Low-Car Diet will begin with a kick-off event on July 15th. Details follow below:

What: Kick-off event for the “Low-Car Diet” - a pledge to live car-free for 30 days When: July 15th at 6:00p.m. GMT; event will last approximately 45 minutes Where: Better Bankside Community Space (Great Guildford St, London SE1 0SY) Interviews: Interviews with participants are available either in advance, on-site or during the 30-day programme. To schedule, please contact Laura Abrar, Zipcar UK PR +44(0)20-7-940-7490 or labrar@zipcar.com *Note - for broadcast outlets, b-roll footage is available at zipcar.mediaroom.com/index.php?s=23 Partners: Montague Bikes, Love London Green Festival

About the 2009 Low-Car Diet

Zipcar’s Low-Car Diet is an annual program that gives urban residents the opportunity to try out a car-free lifestyle for one month. Beginning July 15th, up to 30 participants from each of Zipcar’s 13 cities will pledge to give up their personally owned car for 30 days, choosing instead to walk, bike, take public transit or use Zipcar for when a vehicle is truly necessary.

The 2009 Low-Car Diet is supported by national sponsors and editorial partners, including Montague Corporation, HealthCentral.com and EverydayHealth.com. More information is available at Zipcar.com/lowcardiet.

About Zipcar

Zipcar is the world’s leading car-sharing service with 300,000 members and 6,500 vehicles in urban areas and college campuses throughout 26 North American states and provinces as well as in London, England. As a leader in urban transportation, Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to savvy city residents and businesses looking for an alternative to the high costs and hassles of owning a car in the city. More information is available at zipcar.com, zipcar.ca and zipcar.co.uk.

Source: Zipcar

Laura Abrar, Zipcar UK PR Manager, +44-0-207-940-7490, labrar at zipcar.com