Loree Rodkin Creates a One of a Kind, 9 Carat Diamond Engagement Ring for Girls Gone Wild Founder Joe Francis' Fiancee Christina McLarty

LOS ANGELES, September 2, 2010 - Loree Rodkin is a visionary, often blurring the distinction between
modern and medieval in her couture collections. Her artisan handcrafted
pieces have been worn by famous clients like Cher, Madonna, Sir Elton John,
and Michelle Obama. Originally from Chicago herself, Rodkin was asked by the
First Lady to design her inaugural jewels, pieces that marked a momentous
occasion in time, and left the fashion world buzzing. A personal friend to
Joe Francis, the Girls Gone Wild CEO, it was only natural for Rodkin to
design his fiancee's engagement ring.

    (Photo: photos.prnewswire.com/prnh/20100902/LA59109-a)
    (Photo: www.newscom.com/cgi-bin/prnh/20100902/LA59109-a)

    (Photo: photos.prnewswire.com/prnh/20100902/LA59109-b)
    (Photo: www.newscom.com/cgi-bin/prnh/20100902/LA59109-b)

Christina McLarty says, "I am so excited about my life with Joe, we have
always been best friends and now we get to venture into a whole other chapter
in our lives together. The ring is a piece of art, just breathtaking. Joe was
so sweet to put so much attention on it for me."

Francis and Christina McLarty (an Entertainment News Reporter for CBS in
Los Angeles), will marry at a 4- day celebration at Francis' private estate
in Punta Mita, Mexico in November. The couple says the weekend will be filled
with fun, good friends and tons of memories. Rodkin has created a 9 carat,
custom diamond ring set in a diamond pave band, with diamonds adorned around
the stone and on the shank. The ring is valued at just under a half a million
dollars.

"You FEEL the love when Christina and Joe walk into a room… I wanted
the ring to reflect the emotion," says Loree Rodkin.

McLarty reveals, "It was an unbelievable experience to collaborate with a
jewelry genius. Loree has a sense of style about her that can only come from
her world travels, exposure to different cultures, and her unbelievable
spirit. She's spiritual, and soulful, even ethereal. When I told her what I
wanted, she suggested a stone that sums up my relationship with Joe. The
diamond glows from all angles, but from each vantage point, you see something
different. She has created a ring that will last us a lifetime, and will grow
in depth and in beauty just as our love will."

Rodkin's design empire encompasses jewelry, as well as fragrance,
candles, and eye couture. Her collections can be found in specialty boutiques
worldwide.

Ann Grey, +1-310-276-7500, for Loree Rodkin