LOVEFiLM Player to Stream Disney Titles for the First Time

LONDON, April 19, 2011 - LOVEFiLM and The Walt Disney Company UK & Ireland have signed
a Transactional Video on Demand (TVOD) and Subscription Video on Demand
(SVOD) feature film streaming deal, which sees LOVEFiLM become Disney's first
major partner in UK SVOD outside of the Pay TV window.

UK members of LOVEFiLM - Europe's largest subscription
service, streaming movies and TV episodes over the internet and sending DVDs
by post - will be able to rent and stream a selection of titles from The Walt
Disney Company's portfolio of movies. LOVEFiLM members will be able to watch
titles instantly as part of their subscription on the LOVEFiLM Player, either
on the PC, via in-home connected devices or the PlayStation(R)3.

The deal will see more than fifty films from Disney's library
become available to LOVEFiLM subscribers paying GBP5.99 a month or more at no
extra cost, including Bedknobs and Broomsticks, Dead Poets Society,
Armageddon, Cocktail and The Hitchhiker's Guide to the Galaxy.

Recently released Disney titles, such as TRON: Legacy, Tangled
and I Am Number Four, will be available to watch instantly on LOVEFiLM's TVOD
(pay-per-view) service.

LOVEFiLM already rents all available Disney DVD and Blu-ray
titles via its rental-by-post service.

Simon Calver, Chief Executive of LOVEFiLM, said:

"Our customers will be excited to have even more great films
alongside our existing physical and digital titles. This is a great
endorsement of the popularity of LOVEFiLM, as Disney is one of the world's
leading studios. We look forward to working with Disney across new products
as we expand our service."

Catherine Powell, SVP/GM Media Distribution, The Walt Disney
Company EMEA added:

"We're working with innovative partners such as LOVEFiLM to
offer our programming to viewers in evermore flexible, easy to access ways,
and this agreement builds on our existing DVD rental partnership to further
extend the availability of our films amongst UK audiences."

Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M: Communications, Tel. +44(0)20-7920-2330, simons at mcomgroup.com/ williamson at mcomgroup.com ; Consumer & trade PR Enquiries: Mischief, Tel. +44(0)207-100-9999, lovefilm at mischiefpr.com