Lovestruck.com Intelligently Matchmakes City Professionals With Help From IntroAnalytics.com

LONDON, July 12, 2010 - Lovestruck.com, the urban dating site for professionals in London and
other major world cities, has signed up with IntroAnalytics.com, the
behavioural matching and personalisation technology company.

Introanalytics.com are the world's leading experts at behavioural
matching for dating and social media and are currently performing close to
100 million recommendations a month for their current dating clients. Their
systems have been designed to easily scale and the algorithms use artificial
intelligence and behavioural psychology to self-adapt to each dating site.

Intelligent matching algorithms can provide significant benefits to the
dating industry because individuals, when faced with more than a very few
choices, are unable to easily find the best people to date, resulting in
consumer dissatisfaction and lost matching or contact opportunities.

Introanalytics.com address this issue by helping consumers 'discover' the
people they are looking for, thereby improving the customer experience,
increasing site activity and thus increasing subscriptions. Initial findings
suggest that approximately 65% of a typical dating site's activity will be
through recommendations and 'similarities' once these are introduced. Recent
research suggests increased activity of up to 40% and substantial increases
in sales.

Gavin Potter, CTO, was pleased to announce: "We are working with
Lovestruck.com to improve their revenues by increasing customer satisfaction
and lowering churn rates. We aim to achieve this with minimal disruption to
their development process by offering them our technology as a plug-and-play
API solution."

Lovestruck.com is focusing on delivering innovative online matchmaking to
the lucrative dating niche market of city professionals worldwide.

Brett Harding, Managing Director of Lovestruck, strongly believes in
convenient and intuitive technology for online dating: "Our members are busy
professionals so our focus is in finding dates as easy and as relaxed as
possible without compromising on quality. We believe that Introanalytic's
intelligent matchmaking will be particularly effective for our mobile dating
presence, where browsing through endless member profiles on screen may not
appeal."

NOTES TO EDITORS

Lovestruck.com

Lovestruck lets time-strapped single city professionals test the
chemistry over quick coffee, lunch or after-work dates. Incorporated in June
2006, the site operates in London and many of the UKs other major cities,
plus Hong Kong, Singapore, Tokyo and New York.

About introAnalytics.com:

See www.introAnalytics.com for more information.

For further information, please contact: Lovestruck: Brett Harding, +44(0)20-3287-7761 / +44(0)7866-777677, brett at lovestruck.com; intoAnalytics: Nick Tsinonis, Tel: +44(0)208-1333115, Email: nick at introAnalytics.com