LV= Continues Expansion of Pensions Fund Platform With Investec Link

BOURNEMOUTH, England, November 9, 2010 - LV=, Life and pensions specialist, has announced that it has added four
new funds from Investec Asset Management to its insured pension fund
platform. The four new fund links join LV='s existing insured offering of 119
funds.

LV='s Flexible Transitions Account is able to operate as an insured
pension plan (www.lv.com/retirement_plans/pensions/) and as a SIPP,
and this extension follows the recent competitive re-pricing of the existing
fund range.

    The new funds are:

    - Investec Emerging Markets Debt Fund*
    - Investec Monthly High Income Fund
    - Investec UK Smaller Companies Fund*
    - Investec Asia excluding Japan*

Ray Chinn, LV= (www.lv.com/) head of pensions, said: "We
continually review our fund platform and options to ensure investors have
access to a diversified and growing investment range. Linking with a strong
brand like Investec Asset Management demonstrates that we are able to offer
advisers highly competitive investment opportunities (
www.lv.com/savingsandinvestments/investment_funds/) for their clients.

"We are especially pleased to be able to offer an emerging market debt
fund, as local debt markets currently compare favourably with other asset
classes and are a significant and growing part of the global economy. We
believe they have an important role to play as part of a diversified
portfolio.

"The fact that three of the four funds make our PensionQ 'guided
architecture' list provides further confidence for IFAs and demonstrates the
strength of this new partnership with Investec.

"The funds add to a competitive range of investment opportunities for
advisers, including insured pension funds, access to discretionary fund
management and other more esoteric investments, all available in one
transparent and flexible pension wrapper via the LV= Flexible Transitions
Account."

Darren Pilbream, head of strategic alliances at Investec Asset
Management, commented: "The funds LV= has selected to sit on its pension
platform will add value to LV='s investment offering in a number of sectors.
We look forward to building on this partnership with LV= in the future.
Investec is a distinctive specialist financial group with nineteen years
experience. Our aim is to exceed our clients' investment and service
expectations, and to manage their money to the highest possible standard."

Notes to editors

* fund will qualify for LV='s PensionQ tool, that helps advisers with
fund selection by measuring funds against their peers.

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society
Limited (LVFS) and a trading style of the Liverpool Victoria group of
companies.

LV= offer a range of insurance products including home insurance,
(www.lv.com/insurance/home_insurance/) car insurance, (
www.lv.com/insurance/car_insurance) life insurance, pet insurance and
over 50 life insurance.

LV= employs around 4,000 people, serves over 3.8m customers and members,
and manages around GBP9.5bn on their behalf. We are also the UK's largest
friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority,
register number 110035. LVFS is a member of the ABI, the AFM and ILAG.
Registered address: County Gates, Bournemouth BH1 2NF.

    For further information please contact:

    Linda Winder
    LV=
    County Gates
    Bournemouth
    BH1 2NF
    +44(0)20-7634-4418
    www.lv.com

For further information please contact: Linda Winder, LV=, County Gates, Bournemouth, BH1 2NF, +44(0)20-7634-4418