Macro Trends Webinar for Beauty & Personal Care Industry Presented by HBA Global Conference

NEW YORK, July 13, 2010 -

    WHAT: The Times, They Are-a-Changing: A Look at Three Macro Trends for
          the Beauty Industry



    WHEN: Thursday, July 29, 2010, 2:00 p.m. EDT

    HOW:  Registration and rate information at www.hbaexpo.com or
          Click Here (bit.ly/9HihIC)

    WHY:  Consumer demographics and their buying patterns and behavior are
          changing and this webinar from HBA Global on Three Macro Trends for
          the Beauty Industry (bit.ly/9HihIC) will provide current
          information that will help product development teams create, market
          and brand new products to meet their needs. The trends that will be
          presented in this exclusive webinar include: the change in
          distribution patterns as more consumers look to new media to help
          them find products. The shift in consumer needs as the population
          grows older will also be explored as well as the growing interest
          in sustainability and natural products.

The speaker line-up includes HBA 2010 faculty who will be presenting at
the September Expo & Conference:

    -- Jenny Rushmore, Beauty & Grooming Leader, Procter & Gamble
    -- Donna Tarantino-Loyle, Director of Health & Beauty, ShopNBC
    -- Karen Young, President and CEO, The Young Group

A live question and answer session with the speakers will follow the
presentations. For more information and for group discounts contact: Rebecca
Fraimow, at rfraimow@hbaexpo.com or call +1-609-759-7605. To register for the
HBA Macro Trends Webinar go to: bit.ly/9HihIC

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com