Manthan Systems Appoints Parker Avery as Strategic Partner to Jointly Offer Strategy, Best Practice Guidance and Cutting Edge Business Intelligence Capabilities to Retailers

CHICAGO, January 7 - Peter Charness, President of Manthan Systems US today announced the
appointment of The Parker Avery Group as a Manthan Systems strategic partner.
A boutique strategy and management consulting firm, Parker Avery is a trusted
advisor to retail executives with strategy, business process and solution
delivery expertise. Manthan Systems, through the ARC tm solutions, provides
cutting edge Business Intelligence capabilities to Retailers. Together
Manthan and Parker Avery bring a unique set of strategy, process and
technology experience to advance innovative retailer capabilities.

"We are very pleased to be working with The Parker Avery Group," said
Peter Charness. "Parker Avery has worked with the world's leading retailers
in developing strategy, defining process, designing organizational structure
and implementing solutions. Based on an outstanding track record with
clients, Parker Avery enables us to build upon our capabilities and offer
greater depth and services to our clients."

"The ARC solutions are an impressive example of innovative technology
that can dramatically improve Retailer capabilities," noted Mike Matacunas,
CEO of the Parker Avery Group. "From role-based merchandising intelligence to
customer analytics and supplier collaboration, the Manthan products are
focused on the retail industry and rapidly enabling process change. We're
excited about Manthan's growth in the US market and our appointment as a
strategic partner."

Manthan is showcasing their latest ARC 6 portfolio of retail BI products
at NRF Annual Convention & Expo 2010 in New York between January 10 and 13.
Peter Charness said, "Retailers can join us at booth 2703 at NRF to learn
more about what this partnership has to offer and see our cutting edge
products in action."

Manthan Systems produces cutting edge analytic solutions for global
Retail and CPG organizations. Manthan's breakthrough solutions, under the ARC
product portfolio, transform the way retailers deploy, adopt and use
analytics for strategic advantage. ARC spans the entire spectrum of retail
decision making delivering role-based, advanced analytics and performance
management, with products for merchandising analytics, financial analytics,
customer analytics, supplier collaboration analytics and enterprise retail
BI. These award winning products provide a significant edge to a retailer's
analytical capability and maturity. The solution is delivered in a failsafe,
time-bound, cost-effective manner, and encourages enterprise-wide adoption of
BI and analytics. Manthan has deployed ARC across a wide range of retail
segments and formats, having transformed decision making for some of the
biggest names in retail across the globe.

The Parker Avery Group is a boutique strategy and management consulting
firm that is a trusted advisor to leading retail and consumer packaged goods
companies. Ranked in the top 10% of professional services firms across all
industries by SPI Research, Parker Avery works with clients to help them
research and develop strategies, design improved processes and execute
change. Areas of focus include: merchandising, price management, assortment
and merchandise planning, allocation and replenishment, inventory and
forecasting, product development and brand management.

    Frank Cuevas
    Director of Business Development
    Manthan Systems
    Contact No. - +1-847-925-5131
    Fax: +1-312-275-8558
    Email Id - media.contact@manthansystems.com

Frank Cuevas, Director of Business Development, Manthan Systems, Contact No. - +1-847-925-5131, Fax: +1-312-275-8558, Email Id - media.contact at manthansystems.com