Manthan Systems to Preview ARC With Action Points at NRF 2011

Action Points Extends ARC's Award Winning BI Capabilities to Collaborative Operational Execution

SCHAUMBURG, Illinois, December 14, 2010 - Manthan Systems today announced that it will be pre-viewing ARC Action
Points, a unique and completely novel series of Retail Business Process
Execution Modules. ARC Action Points extends ARC's strong guided analytical
capabilities to allow for simulation and modeling of "best outcome"
decisions, and then through collaborative workflows provides the capabilities
for decisions to be reviewed, approved and executed. ARC Action Points
provides the first truly packaged set of capabilities for Retailers to
exploit "Operational BI".

"Prior to ARC Action Points, a retailer would typically buy separate,
narrowly focused best of breed solutions usually from a variety of software
vendors. This approach, is not only extraordinarily expensive, but in the
end, Retail business users end up with a confusing variety of interfaces and
workflows, and IT faces a perpetual nightmare of complex integration and
support," noted Peter Charness, President, Manthan Americas. "ARC with Action
Points is built from the ground up with a single consistent business
interface, delivered through a high performance data warehouse for an
investment that absolutely shatters the traditional cost for a solution of
this nature."

"Operational BI is a much talked about, but infrequently implemented
concept in the arsenal of IT solutions for Retailers," said Brian Kilcourse
of RSR. "Manthan Systems has taken an interesting approach to this
opportunity leveraging their strong Retail Analytics capabilities by adding
on the possibility of Action and Interaction as part of a continuous
decision making cycle."

Manthan will be demonstrating Action Point Modules for SKU
Rationalization, Price Management and Vendor Rebates at Booth #1477 at the
NRF Big Show in January 2011. Additional Action Points covering Merchandise
Planning, New Product Introduction … are forthcoming.

About Manthan Systems

Manthan Systems produces cutting edge analytic solutions for global
retail and CPG organizations. Manthan's breakthrough solutions, under the
brand name ARC, transform the way retailers use analytics driven decision
making for strategic advantage. The ARC product portfolio spans the entire
spectrum of retail decision making with role-based, pre-built applications,
and includes products for merchandising analytics, financial analytics,
customer analytics, supplier portal & analytics, mall analytics and
enterprise retail BI. These award winning products provide a significant edge
to an organization's analytical capability and maturity, and are proven to
deliver unmatched business benefits in a remarkably short timeframe.
Manthan's experience spans a wide range of retail segments and formats,
having transformed decision making for some of the biggest names in retail
across the globe. For more information, visit www.manthansystems.com.

    Media contacts:

    Name: Peter Charness
    Tel: USA: +1-800-746-9370
    Email: media.contact@manthansystems.com

Media contacts: Name: Peter Charness, Tel: USA: +1-800-746-9370, Email: media.contact at manthansystems.com