Launches own Advertising Platform: Softonic Ads

Monday, December 13, 2010

Softonic Ads Makes it Possible to Define Ads Quickly and Easily and to Choose the Target Public

BARCELONA, December 14, 2010 -, the biggest free software download and sales
portal in Europe and Latin America and the second-biggest worldwide, has
launched Softonic Ads, a new advertising platform especially designed so that
software authors and enterprises can promote their products on the company's
different portals.

Softonic Ads is characterized by its high level of usability,
so that any software author can create his or her own ad quickly and easily.
It is a highly intuitive interface, designed to be able to define an ad's
features in a few minutes and without having to depend on the intervention of
an administrator. In addition, it offers real-time reports on how the
campaign is performing and calculates its estimated impact using parameters
determined by the advertiser. This allows the advertiser to draw on the
information obtained to tweak the campaign to his or her goals.

Advertisers can also make a detailed definition of the
characteristics required of their target public to take full advantage of the
campaign. With Softonic Ads, it is possible to maximize the advantages of
advertising on the international portals in English, French,
German, Italian, Dutch, Portuguese, Polish, and Spanish, reaching over 65
million users per month around the world. It is also open to any type of
business or advertiser, regardless of campaign size, as it is the author who
defines the budget he or she wishes to allocate to the ad, with no
established minimum amount required. Advertisers can therefore plan their
campaign with full control over expenditure. founder and President Tomás Diago says: "In
creating Softonic Ads we wanted to offer a tool with which software authors
can be sure they reach their real target public. It lets advertisers address
a global audience through a single platform." He added: "It is designed to be
very easy to use, so anyone can create their own ad in a few minutes, without
having to depend on the intervention of an administrator. This ease of
creation makes it possible to publish a campaign online in record time."

About ( is the second-biggest software download site worldwide and
the biggest in Europe and Latin America. Founded in Barcelona, Spain, in
1997, the company has 187 people on staff. offers one of the
biggest collections of software, shareware, and free titles, as well as
commercial demos that have been analyzed, evaluated and validated in
different languages by an expert editorial team.

It presently has over 130,000 software titles for Windows, Mac and mobile
phones. is available in English, Spanish, German, French,
Italian, Portuguese, Chinese, Polish, and Dutch, and will shortly launch in
Japanese. The company has offices in Barcelona, San Francisco, Shanghai,
Tokyo, and Madrid.

    Further press information:

    Megan Smith

    More information on Softonic:

    Gabriela Polanco -
    Ph: +34-93-601-27-00

Further press information: Megan Smith, Megan.smith2 at, +44(0)20-3047-4064; More information on Softonic: Gabriela Polanco - gabriela.polanco at, Ph: +34-93-601-27-00

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