Marketing Budgets Work Even Harder With Promotional Products

By 4imprint Group Plc, PRNE
Tuesday, August 30, 2011

MANCHESTER, England, August 31, 2011 -

More and more businesses and organisations are using promotional products to help them stand out from the crowd and keep their brand name visible, according to promotional products distributor 4imprint.

With more pressure than ever on budgets, marketing executives across all sectors are looking carefully at how they spend their limited resources. Their marketing spend has to represent excellent value for money, have a retention value, be appreciated and keep their name in front of clients and contacts, according to Cheryl Jackson-Leafield, Marketing Manager UK and Ireland for promotional products distributor 4imprint. With this in mind, 4imprint have created their winter catalogue with low minimum order quantities across a whole range of promotional items including printed pens, promotional bags and personalised mugs.

These promotional items along with over 60 new ideas can be found in 4imprint’s new winter catalogue which is launched this week. The new items include an exclusive rucksack in 6 colour ways, seasonal chocolate sweet pots and mini tote bags that are perfect for carrying a packed lunch or book and a snack into the office.

4imprint continue to develop their range of promotional products featuring their exclusive designs, which are particularly suited to organisations and firms that don’t have established brands and corporate identities.

“Our range of exclusive designs allows a client logo to be printed alongside a bright design on popular items including mugs and cotton bags. These designs are so popular that we’ve added an eye catching polka dot design to mugs, coasters and drawstring bags that manages to be both retro and up to the minute at the same time” comments Cheryl Jackson-Leafield.

“We know how difficult it can be to make every marketing pound go further” confirms Cheryl. “That’s why we offer a sliding price calculator on our website so that customers can work out the price for the exact quantity of items they want to order and pay a cheaper price - this bucks the industry norm. Coupled with this is our free artwork and ‘on time or free’ pledge - all in all, we’re working hard to help all businesses, large and small, to keep their name in front of the people they need to market to.”

View all the products featured in the new 4imprint catalogue at: or follow the link:  to request your own paper copy.

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit

Further information
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland


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