Independent Research Firm Recognises Turn as Demand-Side Platform LeaderBy Turn, PRNE
Tuesday, December 13, 2011
LONDON, December 14, 2011 -
Turn is Recognised for Strength of Current Offering, Strategy and Market Presence
Turn today announced that its cloud-based Turn Media Platform has been cited by Forrester Research, Inc. as a Leader in the recently released The Forrester Wave™: Demand-Side Platforms [DSP], Q4 2011(December 2011) report.
Turn was top-ranked in the market presence category, tied for the top-rank in strategy, and placed in the top three for the strength of its current offering. Turn also received the highest score, or tied for the highest score, in several key areas including reporting, client support, leadership, and clients.
In the report, Forrester Research, wrote of Turn, “With an intuitive, easy-to-use self-serve tool, a deep and flexible reporting system, and several large, sophisticated clients, including Experian, Turn is a great solution for big, analytically minded buyers looking for a scaled solution to integrated audience data management and media buying and optimisation. Turn, with more than 100 platform and service employees, is also well positioned to deliver on its vision - to give clients an end-to-end multichannel buying, optimisation, and analytics platform.”
“Turn’s rapid growth over the past year is a result of our focus on two important areas -delivering the industry’s best performance at scale and providing real-time insights that help marketers make smarter decisions,” said Bill Demas, chief executive officer, Turn. “Turn is uniquely positioned to empower marketers to execute more effective cross-channel digital campaigns, and we are pleased that Forrester has recognised our powerful and innovative service as a leader in the category.”
Forrester evaluated seven DSP providers across 48 criteria that took into consideration each company’s current offering (including the breadth and scope of media and data access provided, reporting systems, inventory quality and usability), strategy (including its the strength and experience of their management teams and size and makeup of their employee bases) and market presence (including its revenues and client base). These factors were used to determine how well each vendor supports digital buyers in today’s increasingly complex media environment.
Turn has developed the digital advertising industry’s only integrated, end-to-end platforms for data and media management. The Turn Audience Platform and Turn Media Platform are currently utilised to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners - all available in a real-time integrated environment - represent the future of digital advertising. Turn is headquartered in Silicon Valley, California, with additional offices in Amsterdam, Charlotte, Chicago, London, Los Angeles, New York, and San Francisco.
Ben Titchmarsh / Helen Nassey
t: +44(0)7944-926-470 / +44(0)7506121999
Tags: December 14, London, Turn, United Kingdom