MarketsandMarkets: European Smart Homes and Assisted Living - Advanced Technologies and Global Market Worth EUR152.2 Million

DALLAS, Texas, January 19 - According to a new market research report, 'European Smart Homes and
Assisted Living Market (2009-2014)', published by MarketsandMarkets
(www.marketsandmarkets.com), the European smart homes market is
expected to be worth EUR152.2 million ($195.9 million) by 2014, at a CAGR of
11.1% from 2009 to 2014. Southern Europe is expected to account for more than
38% of the total market size.

Browse in-depth TOC on European Smart Homes and Assisted Living.

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Smart homes incorporate automated controls in retrofit homes to
facilitate minimal manual effort in domestic chores; thus improving
convenience and overall lifestyle, especially for the elderly and disabled.
Different integrating products and common technology is used for
communication between the devices.

The European (retrofit) smart homes and assisted living market is a niche
market with a significant growth potential, driven primarily by the increase
in the ageing population (65 years-80 years) in the European Union. UK,
Germany, and the Scandinavian countries are expected to dominate the market
due to the tendency of the aged to live separately from their children and
ready acceptance of the smart homes concept in these countries.

Almost a quarter of the E.U. population is expected to be of age 65 years
and above by 2035. The European Commission has thus begun underlining the
need to use new information and communication technologies (ICT) to enhance
the quality of life for the elderly by providing them ICT-enabled ambient
assisted living options through the new-age concept of automated or smart
homes.

Italy, Spain, Sweden, Germany, and the U.K. have taken joint as well
individual management and financial measures to ensure the use of mechanisms
enabling the integration of this population segment in the information age.
Day-to-day living by means of smart homes forms one of the most important
aspects of this integration, which also has a substantial socio-economic
impact as the elderly in these countries have a significant wealth and
considerable spending power.

The main factors restraining market growth in the present scenario are
the target population's lack of awareness about the smart homes concept, the
digital divide that excludes elderly from ICT benefits, and the lack of an
integrated user-friendly interface to control the smart home systems.
However, the market offers immense potential for small and medium enterprises
(SMEs), as these have the ability to form stronger customer relationships, to
precisely identify customer needs and to offer customized solutions for the
same.

Scope of the report

The report aims to identify and analyze the smart homes and assisted
living concept that enhances security, convenience, and overall lifestyle for
a specific group of consumers in the EU; the elderly and the disabled. The
report segments the European smart homes and assisted living market into the
following submarkets:

    - Lighting controls
    - Security controls
    - HVAC controls, and
    - Entertainment controls

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Contact: Ms. Sunita, 7557 Rambler road, Suite 727, Dallas, TX 75231, Tel: +1-888-989-8004, Email: sales at marketsandmarkets.com