Media Control GfK International Announces Third Quarter DVD & Blu-ray Sales Report

Retail Markets Up 8.8 Percent from Q2 in Western Europe/Japan -

LOS ANGELES, October 25, 2010 - Media Control GfK International, the leader in international media and
entertainment tracking servicing the global entertainment industry, announced
today the release of its Third Quarter Home Video Retail Sales Report.

According to Media Control GfK International research, based on actual
point-of-sale data, third quarter retail sales of combined DVD/Blu-ray units
increased from the previous second quarter (+) 8.8% in Western Europe/Japan.
Leading key retail markets included Germany/Austria/Switzerland, Sweden, and
the U.K.

"We observe this quarter-to-quarter growth as a positive sign of recovery
for the home entertainment retail markets, and anticipate a strong fourth
quarter will help offset year-to-date declines," said Brad Hackley, President
of Media Control GfK, USA.

Year-over-year third quarter sales volume of combined DVD/Blu-ray units
were down (-) 3.8% in Western Europe/Japan. The Blu-ray format continued its
double-digit growth trajectory with unit sales volume up (+) 67.6%, from last
year.

Media Control GfK International's Third Quarter Home Video Retail Sales
Report provides total market estimated DVD & Blu-ray retail unit sales for
four regions: Western Europe, Eastern Europe, Japan and Australasia. For
press enquiries or for more information, contact: media-controlUSA@gfk.com

About Media Control GfK:

Established in 1976, Media Control is the world's largest provider and
expert of international media & entertainment performance metrics, collecting
point-of-sale data from 29 countries and providing both local and global data
analysis to industry clients necessary to make informed decisions in today's
rapidly-changing entertainment environment. Media Control has offices in over
30 countries.

    Media Control GfK International - Germany
    Augustaplatz 8
    76530 Baden-Baden
    07221 366-02

    Media Control GfK International - USA
    879 W. 190th Street
    Gardena, CA
    90248-4223

Media Control GfK International, +1-310-400-4503, media-controlUSA at gfk.com