Sales of Jamie Oliver's Latest Cookbook Sizzle in Europe, According to Media Control GfK International

LOS ANGELES, November 18, 2010 - Media Control GfK International, the leader in international media and
entertainment tracking servicing the global entertainment industry, announced
today first week sales of Jamie Oliver's newest cookbook set an all time
record for the genre in Europe.

According to Media Control GfK International research, based on actual
point-of-sale retail data, consumer purchases of Oliver's fourteenth
self-authored cookbook '30 Minute Meals' elevated Britain's famous chef to
best in class status as the first international chef to enter multiple Top 10
European book markets within the first week of the book's release.

Notable first week sales rankings included Austria (1), Switzerland (1),
Netherlands (1), and Germany (5).

Media Control GfK International book tracking service provides weekly
retail sales and gross consumer spending data on books sold in 10 European
countries. For more information about Media Control GfK International's book
tracking service, contact: media-controlUSA@gfk.com

About Media Control:

Established in 1976, Media Control is the world's largest provider and
expert of international media & entertainment performance metrics, collecting
point-of-sale data from 29 countries and providing both local and global data
analysis to industry clients necessary to make informed decisions in today's
rapidly-changing entertainment environment. Media Control has offices in over
30 countries.

    Media Control GfK
    Augustaplatz 8
    76530 Baden-Baden
    Germany, 07221 366-02

    Media-Control GfK USA
    879 W.190th Street
    Gardena, CA 90248

Media Control GfK International, +1-310-400-4503, media-controlUSA at gfk.com