Merrell Shoes Cure Outdoor Retailer Autumn Blues

LONDON, September 17, 2010 - With the abrupt end of the British summertime and the death of sandals
sales, Merrell shoes give outdoor retailers a ray of hope amidst the cold,
damp weather conditions.

It's all change in the outdoors industry and a little sooner than
expected as heavy showers wash away the few remaining weeks of summer.

The early arrival of Autumn quashed end of summer sales, leaving many
retailer struggling to clear stock in time for their next season of stock.

However, Merrell, a subsidiary of Wolverine World Wide inc, has come to
the fore in this transitional period between light summer sandals and
waterproof walking boots with their extensive range of Merrell shoes and
boots. (www.fitnessfootwear.com/c-2-merrell.aspx)

With a focus on functional fashion to embrace the outdoors and a slogan
to Get Outside, Merrell's impact on the outdoor market has been massive,
inspiring both larger and smaller brands to adopt similar designs in order to
provide walkers, hikers and adventurers with stylish and comfortable
performance footwear.

In this way, Merrell's reputation for making a comfortable walking shoe
or hiking boot is unsurpassed.

While other brands, such as Salomon, produce serious top of the range
hiking boots; for times when the weather is cold, but not freezing and when
it's raining, not pouring, then Merrell footwear really shines, offering the
ideal balance between breathability and water resistance without being too
warm.

Sports and outdoor specialist FitnessFootwear.com have a reputation for
being the UK's #1 Merrell online store, firmly believing that they should
never sell a shoe that their staff wouldn't wear.

"Merrell is the perfect Autumn brand" said Managing Director Luke Barlow,
"they make some fantastic leaf kicking boots and when it comes to comfort,
quality and design, the brand is our first recommendation for casual walkers
or someone simply looking for good quality foorwear."

As a group who are fanatical about Merrell footwear, they are able to
offer first hand advice about every product -a service few competitors can
boast about.

This week sees the launch of Merrell's Autumn/Winter ranges which focus
on synchronising the colour of their shoes with the seasonal surroundings.

Merrell Colour Stories range from mens autumnal terracotta and rust to
womens winter violet, beautifully blending with the outdoor environments as
well as the growing collection of Merrell outdoor apparel.

Following London Fashion Week, colour trend is at an all time high
-another popular trend inspired by Merrell perhaps?

Championing Merrell's new 2010 Autumn range is the Merrell Refuge Pro
GTX, (
www.fitnessfootwear.com/p-3031-merrell-refuge-pro-gtx-brindle.aspx) a
rugged, good looking walking trainer with wrap around fit, great grip and the
perfect blend of waterproof protection, breathability and warmth for the
cool, wet Autumn weather conditions.

Every year Merrell's business continues to grow with a reputation for
comfortable, quality footwear preceding them.

With one foot in fashion, the other in function and a focus on
comfortable, supporting walking shoes and hiking boots, Merrell is the
definitive Autumn brand for everyday wear and casual walkers everywhere.

For more information about Merrell shoes in the UK, visit
FitnessFootwear.com: www.fitnessfootwear.com/c-2-merrell.aspx

Adam Smith - Marketing Specialist, adam.smith at fitnessfootwear.com, +44(0)5601295968