Michael Birkin, Former Omnicom Vice Chair, Launches Marketing Services Group

Taps Jay Lenstrom as CEO and Stewart Devlin as CCO

NEW YORK, February 16, 2010 - Former Omnicom Group Vice Chairman and CEO of Omnicom Asia Pacific
Michael Birkin has formed The Red Peak Group (www.redpeakgroup.com/),
a global marketing services company with offices in New York, Chicago, Los
Angeles and London. The Red Peak Group provides brand consulting and design
expertise at the core of a wider range of marketing services, offering global
marketers unparalleled brand activation experiences.

The Red Peak Group launches with two primary platforms:

    - Red Peak Branding, debuting with inaugural client, Intel.

    - RPMC (www.rpmc.com/); a recognized leader in experiential and
      sponsorship marketing. Among its many strengths, RPMC leverages strong
      associations with the world's largest sports and entertainment events
      including The Olympic Games, The FIFA World Cup(TM) and The GRAMMY(R)
      Awards.

The Red Peak Group will broaden its services to other customer
relationship management activities throughout 2010.

World-Class Leadership

Effective immediately, Jay Lenstrom, recently CEO of Radiate Group, a
leading global network specializing in experiential marketing, has been named
CEO of The Red Peak Group, as well as CEO of RPMC.

Birkin will serve as The Red Peak Group's chief strategist and will lead
the Intel relationship. Murray Schwartz, founder of RPMC, will have a
particular focus on The Red Peak Group's development of global business and
senior client relationships.

"Michael Birkin's experience in the branding and advertising world is
unparalleled and his track record speaks for itself," said Johan Jervoe, Vice
President, Creative Services and Digital Marketing, Intel Corporation.
"Intel's open source approach to agency partners means that we will work with
only the best talent. We are looking forward to the fruits of our work
together with Red Peak."

Additionally, seasoned brand designer Stewart Devlin joins as Chief
Creative Officer of The Red Peak Group. Devlin was most recently creative
director at The Partners, a WPP-owned branding consultancy. Prior, he was
creative director at leading agencies including Taxi and Desgrippes Gobe.

"RPMC has been a leader in global brand events, experiences and
sponsorship activation for 20 years," said Birkin. "As the media landscape
becomes increasingly fragmented, it's more important than ever to build
connections that truly capture consumers in ways that are relevant,
meaningful and interactive."

He added: "Through The Red Peak Group, we're able to broaden our services
within a much wider space while delivering the same level of executional
excellence our clients have come to expect. There's no better way to do this
than with two of the best brand builders in the business-Jay and Stewart- and
some of the world's most recognizable brands, such as Anheuser-Busch, CBS,
Hard Rock Cafe, Intel, McDonald's and Sony Ericsson, whom we are most
fortunate to have as client partners."

Said Lenstrom: "I'm thrilled to join Michael and The Red Peak Group to
chart a new course in experiential marketing. We see an incredible
opportunity here to build on the foundation of RPMC, and introduce a new
service model based upon the very best brand building advice and creativity."

For more information, please contact:

    Alysha Walker
    DiGennaro Communications
    alysha@digennarony.com
    +1-212-966-9525

About The Red Peak Group

The Red Peak Group (www.redpeakgroup.com/), a global marketing
services company with offices in New York, Chicago, Los Angeles and London,
offers brand consulting and design expertise at the core of a full range of
marketing services-providing global marketers unparalleled brand activation
experiences.

About RPMC

With offices in New York, Chicago, Los Angeles and London, RPMC
(www.rpmc.com) provides global brand experiences in the world of
sports, entertainment and music. The company's service to clients focuses on
the key disciplines of event management, entertainment marketing, hospitality
and travel incentives, media promotions and sweepstakes services. RPMC
provides a service tailor-made to the individual requirements of its clients,
where the focus is always on delivering excellence.

Alysha Walker of DiGennaro Communications, alysha at digennarony.com, +1-212-966-9525