Microsoft Brings Retailers a Complete End-to-End Solution With Microsoft Dynamics AX for Retail R2 at EuroShop 2011

By Microsoft Corp., PRNE
Sunday, February 27, 2011

Microsoft and partners demonstrate enhanced connected customer centricity with Microsoft Dynamics CRM solutions for retail.

DUSSELDORF, Germany, February 28, 2011 - Microsoft Corp. (Nasdaq: MSFT) launched Microsoft Dynamics AX for Retail
R2 in Germany at the global retail industry trade fair, EuroShop 2011. This
solution, the next iteration of Microsoft Dynamics AX for Retail
(, offers
midsize and enterprise specialty retailers point-of-sale, store management,
supply chain, merchandising and financials capabilities to deliver business
productivity, enterprise agility and customer service in a single, integrated
end-to-end retail solution. It provides visibility from point-of-sale devices
to the supply chain and the business insight needed to enable a real-time
response to customer demand and build customer loyalty.


Microsoft is also showing Microsoft Dynamics CRM extended capabilities
specific to this industry with Microsoft Dynamics partner solutions for

Becoming a Dynamic Retailer With Microsoft Dynamics AX for Retail R2

Shopping has evolved to become a truly multichannel experience for
today's shoppers who are digital, social, mobile, enabled and informed. Faced
with these digitally empowered multichannel consumers, retailers are being
challenged to operate faster and smarter across their organizations to
achieve deeper customer loyalty and maintain a competitive edge. Moving
forward, retailers will transform their businesses into more agile
enterprises and drive customer centricity as a core value.

The integration, control and role-tailored capabilities of Microsoft
Dynamics AX for Retail help retailers address these challenges and become
dynamic. Microsoft Dynamics AX for Retail R2 offers further value in
addressing today's retail needs and includes the following enhancements:

    - Insight. Retail Role Centers mean key data can be surfaced quickly and
      easily, helping people make more informed decisions and be productive.
    - Loyalty. Expanded scenarios and centralized management out of the box
      help retailers enhance the customer experience.
    - Simplicity. New interfaces for assortment and item management speed
      workflows and help drive productivity.
    - Global availability. New localizations and translations further support
      the needs of multinational and growing organizations.

"Greater organizational agility is key to the success of today's retailer
because consumer dynamics are changing rapidly," said Bill Gonzalez, general
manager, Worldwide Distribution and Services Sector, Microsoft. "Our vision
is to empower retailers to become connected retailers: connecting people,
stores and enterprise operations and providing the business insight and
connected experiences retailers need to create customer value and build
customer loyalty."

European retailers such as LH Dienstbekleidungs GmbH from Germany, as
well as Paul Boulangeries, Au Forum du Batiment, Coviran, Kaubamaja
(, Groupe Aksal (,
New Look ( and Logitec, have chosen Microsoft
Dynamics AX solutions. Other worldwide Microsoft Dynamics AX retail customers
include Bailey Banks & Biddle (,
Carol's Daughter (, Combined Rural Traders
Ltd. (, J&R Electronics ( Inc. and
China Horizon Investments Group.

China Horizon, founded in January 2007 by a group of entrepreneurs to
capitalize on the rapid growth of domestic Chinese consumption, provides an
excellent example of the scalability, flexibility and agility provided by
Microsoft Dynamics AX for Retail. In a joint venture with China Post, China
Horizon will build a chain of Post Mart retail stores across rural China and
plans to have 15,000 self-owned community depots, or minimarts, and 200,000
franchise stores in China within five years. A project of this size and scope
requires a highly scalable and flexible technology infrastructure to provide
visibility across such a widespread retail organization.

"Microsoft Dynamics AX for Retail was the ideal choice for our business
as it provides a single consolidated system that supports our international
requirements in an easy-to-use and familiar format," said William Fields,
chairman, China Horizon. "As we embark on a rapid growth trajectory over the
next few years, we are confident that Microsoft Dynamics AX for Retail will
continue to scale with us."

Connected Customer Centricity With Microsoft Dynamics CRM

Microsoft Dynamics CRM 2011 was released to market Feb. 16, 2011, and
delivers breakthrough productivity by providing familiar, intelligent and
connected experiences to users in all areas of customer interface for the
retail organization. Partner solutions leverage the extended CRM platform to
deliver solutions for retail such as Charisma 1:1 from Retaligent Solutions
Inc., which provides a fully integrated retail customer relationship
management, clienteling and loyalty solution. An example of Microsoft's
commitment to connected customer centricity in retail, Charisma 1:1 gives
retailers the ability to personalize the customer experience across multiple
channels, build customer loyalty and, as a result, help increase the number
and frequency of shopping transactions and their revenue potential.

Built on Microsoft Dynamics CRM and Microsoft Dynamics AX for Retail,
Next Generation Retail is an integrated solution from Avanade Inc., a
business technology services provider. Next Generation Retail is an
end-to-end solution that allows customers to access information at home or
away with both desktop and mobile integration. Customers can check the
balance of a loyalty card, access past purchases and get proposals for their
shopping cart, as well as use the smartphone application to detect when they
are approaching the store and automatically open the shopping application.
Once inside the store, automatic login enables printing of a shopping list
and guides customers through the store with their smartphones. In the offices
of the store, management can access all sales data to determine the
effectiveness of sales promotions or the store layout, for example, to best
service customers.

"Next Generation Retail is focused entirely on creating a better
experience for the customer, leveraging smart and integrated technology,"
said Matthias Hill, senior director and Dynamics AX Service Line Lead,
Avanade Germany, Austria and Switzerland. "As a business technology services
provider, our top priority at Avanade is to connect insight, innovation and
expertise in Microsoft technologies to help customers realize results."

Retailers interested in learning more about Microsoft Dynamics solutions
for the retail industry can visit

About Microsoft Dynamics

Microsoft Dynamics is a line of simple to learn and use ERP and CRM
solutions that work with your existing technology and scale as you grow to
give you long-term value. By using software and online services that work the
way people and organizations work, businesses are better able to make
informed decisions and adapt to rapid change. Microsoft Dynamics helps your
people be more productive and your investments in existing systems last
longer, while enabling your business to derive the insights necessary to
respond quickly and have a competitive edge in an ever-changing world of

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

Micha Sprinz of Microsoft Corp., +33-1-5775-1074, michas at; or James Cooper of Narrate PR, +44-(0)-208-334-8041, v-jamesc at, for Microsoft Corp.; NOTE TO EDITORS: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at

will not be displayed