Microsoft Unveils Windows Phone 7 Series

New phones designed for life in motion to debut at holiday 2010.

BARCELONA, Spain, February 15, 2010 - Today at Mobile World Congress 2010, Microsoft Corp. CEO Steve Ballmer
unveiled the next generation of Windows(R) Phones, Windows Phone 7 Series.
With this new platform, Microsoft offers a fresh approach to phone software,
distinguished by smart design and truly integrated experiences that bring to
the surface the content people care about from the Web and applications. For
the first time ever, Microsoft will bring together Xbox LIVE games and the
Zune music and video experience on a mobile phone, exclusively on Windows
Phone 7 Series. Partners have already started building phones; customers will
be able to purchase the first phones in stores by holiday 2010.

(Logo: www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

"Today, I'm proud to introduce Windows Phone 7 Series, the next
generation of Windows Phones," said Steve Ballmer, chief executive officer at
Microsoft. "In a crowded market filled with phones that look the same and do
the same things, I challenged the team to deliver a different kind of mobile
experience. Windows Phone 7 Series marks a turning point toward phones that
truly reflect the speed of people's lives and their need to connect to other
people and all kinds of seamless experiences."

Designed for Life in Motion

With Windows Phone 7 Series, Microsoft takes a fundamentally different
approach to phone software. Smart design begins with a new, holistic design
system that informs every aspect of the phone, from its visually appealing
layout and motion to its function and hardware integration. On the Start
screen, dynamically updated "live tiles" show users real-time content
directly, breaking the mold of static icons that serve as an intermediate
step on the way to an application. Create a tile of a friend, and the user
gains a readable, up-to-date view of a friend's latest pictures and posts,
just by glancing at Start.

Every Windows Phone 7 Series phone will come with a dedicated hardware
button for Bing, providing one-click access to search from anywhere on the
phone, while a special implementation of Bing search provides intent-specific
results, delivering the most relevant Web or local results, depending on the
type of query.

Windows Phone 7 Series creates an unrivaled set of integrated experiences
on a phone through Windows Phone hubs. Hubs bring together related content
from the Web, applications and services into a single view to simplify common
tasks. Windows Phone 7 Series includes six hubs built on specific themes
reflecting activities that matter most to people:

    - People. This hub delivers an engaging social experience by
      bringing together relevant content based on the person, including his or
      her live feeds from social networks and photos. It also provides a
      central place from which to post updates to Facebook and Windows Live in
      one step.
    - Pictures. This hub makes it easy to share pictures and video to a
      social network in one step. Windows Phone 7 Series also brings together
      a user's photos by integrating with the Web and PC, making the phone the
      ideal place to view a person's entire picture and video collection.
    - Games. This hub delivers the first and only official Xbox LIVE
      experience on a phone, including Xbox LIVE games, Spotlight feed and the
      ability to see a gamer's avatar, Achievements and gamer profile. With
      more than 23 million active members around the world, Xbox LIVE unlocks
      a world of friends, games and entertainment on Xbox 360, and now also on
      Windows Phone 7 Series.
    - Music + Video. This hub creates an incredible media experience
      that brings the best of Zune, including content from a user's PC, online
      music services and even a built-in FM radio into one simple place that
      is all about music and video. Users can turn their media experience
      into a social one with Zune Social on a PC and share their media
      recommendations with like-minded music lovers. The playback experience
      is rich and easy to navigate, and immerses the listener in the content.
    - Marketplace. This hub allows the user to easily discover and load
      the phone with certified applications and games.
    - Office. This hub brings the familiar experience of the world's
      leading productivity software to the Windows Phone. With access to
      Office, OneNote and SharePoint Workspace all in one place, users can
      easily read, edit and share documents. With the additional power of
      Outlook Mobile, users stay productive and up to date while on the go.

Availability

Partners from around the world have committed to include Windows Phone 7
Series in their portfolio plans. They include mobile operators AT&T, Deutsche
Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefonica, Telstra,
T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell,
Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm
Inc. The first phones will be available by holiday 2010. Customers who would
like to receive additional information about Windows Phone 7 Series and be
notified when it is available can register at
www.windowsphone7series.com.

To watch the full replay of Steve Ballmer's press conference at Mobile
World Congress, and to experience Windows Phone 7 Series through an online
product demo, readers can visit www.microsoft.com/news/windowsphone.

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070, rrt at waggeneredstrom.com, for Microsoft Corp.; NOTE TO EDITORS: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at www.microsoft.com/news/contactpr.mspx.