Mile Traffic and Travel Awarded new Pan-European Traffic Information and Navigation Contract
By Mile Traffic And Travel Gmbh, PRNESunday, December 13, 2009
LONDON, December 14 - MILE Traffic and Travel GmbH (MILE), is pleased to announce
that it has been awarded a new multi-year contract from BMW AG to provide
Next generation Real Time Traffic Information throughout Europe. This is the
first pan-European service contract announcement from any car manufacturer
and follows a significant and thorough evaluation of MILE's technologies and
operations in a competitive tendering process. The contract was awarded on
the basis of quality, scalability and functionality of technology combined
with a proven track record of working with BMW across various European
markets.
The members of MILE are ITIS, Mediamobile (part of the TDF
Group) and Infoblu (part of Atlantia/Autostrade Group) who are the leading
traffic information providers respectively in the UK, France and Italy. MILE
was formed to combine expertise, technology and local knowledge in the
respective markets and will make the new pan-European traffic service
available under the Precision Traffic brand which is already operating
successfully in the UK. All three companies have worked with BMW since 2002
and in that time have built up a deep understanding of BMW's requirements.
Based on our combined knowledge of the traffic information
market, MILE is building a new traffic information solution for Germany and
will be implementing a programme of continuous improvement in existing
markets using common technology platforms and best practice. BMW offers
premium traffic information and MILE recognise the need for a high
performance, next generation traffic and navigation service in Europe for
BMW.
MILE Head Office will be in Munich. Jonathan Burr has been
appointed as Chief Executive of MILE and will take on the day to day
responsibility for operations whilst retaining his position as Chief
Operating Officer at ITIS.
Stuart Marks, Chief Executive of ITIS, Michel Reneric,
Chairman of Mediamobile and Piero Bergamini, President and Chief Executive of
Infoblu said, "We are very pleased that MILE has been awarded this
significant new contract from BMW who are recognised for their innovation and
passion for quality. This announcement endorses our technology and business
strategy of recent years and demonstrates that together we are market leaders
of high quality traffic information.
We are particularly delighted to be building a new service in
Germany and to be able to enter this important market through innovation and
the use of latest technologies. BMW have exceptionally high standards and we
were selected bases on our ability to meet these. We are now working on
making next generation traffic information a great success for BMW".
Further enquiries to info@mileurope.com or on +44-161-927-3600
Further enquiries to info at mileurope.com or Janet Day on +44-161-927-3600
Tags: England, London, Mile Traffic And Travel Gmbh