MindArk's Virtual World Platform Sees First Independent Partner Launch

New Rock and Roll Planet Discovered in Entropia Universe

GÖTEBORG, Sweden, April 7, 2010 - MindArk PE AB, developer of the Entropia Platform and publisher of
Entropia Universe, announced today the launch of the first independently
developed virtual planet in Entropia Universe. "Rocktropia" is a themed
adventure world for music fans, developed by NEVERDIE Studios of Los Angeles
using the Entropia Platform.

Jan Welter Timkrans, founder and CEO of MindArk comments, "The Entropia
Platform is the result of several years' work that has enhanced MindArk's
business model, organization and technology. Its flexibility supports
differentiated ranges of use from MMOG environments to social virtual worlds
and three dimensional simulation environments, providing them with full
access to a real money economic system, high quality graphics and online
entertainment features. We are delighted to welcome Rocktropia to the virtual
universe and look forward to a range of other planets coming online soon.
It's a great beginning, but it's just the beginning."

David Simmonds, Director of Business Development at MindArk continues,
"Our solution offers full avatar portability between independently developed
virtual environments. This allows users to easily transfer their avatars, as
well as their digital assets, between separate vendors. A single Entropia
Universe account provides access without the need for multiple login
accounts, and provides the highest level of security for users and service
providers alike."

Entropia Universe boasts a high ARPU (average revenue per user) and
points the way to a profitable turn key solution for entry into the 3D
Internet via revenue share, for organizations which have been impacted by the
shifting media landscape. Planet Calypso, the first planet in Entropia
Universe, has been online since 2003, became profitable in 2004 and had an
economic turnover of 422M USD in 2009. Entropia Universe is a virtual
universe for entertainment, social interaction and e-commerce. It is
available for free without subscription fees.

About MindArk

Sweden-based company MindArk is the developer of the Entropia Platform
and publisher of Entropia Universe. The platform offers access to one of the
most advanced Internet interaction solutions available today, giving
MindArk's partners the opportunity to create entirely new planets in Entropia
Universe. Current partner productions include shopping, games, music and art.
MindArk is the only company which backs their virtual currency at a
guaranteed exchange rate of 10 PED to 1 USD.

For more information about MindArk PE AB visit www.mindark.com;
for more information on the Entropia Platform visit
www.entropiaplatform.com; for more information about Entropia Universe
visit www.entropiauniverse.com

About NEVERDIE Studios

NEVERDIE Studios was founded in 2008. Located in the historic El Capitan
Theatre building in the heart of Hollywood, the studio specializes in
production of audio, visual and 3D assets for virtual worlds. Rocktropia
includes destinations like "Motorhead Stadium", "Lemmy Kilmister's Castle",
Kevin Rudolf's nightmarish "Zomhattan" and the capital of pop culture "The
City of Dreams".

For more information about NEVERDIE Studios visit
www.neverdiestudio.com for more information about Rocktropia visit
www.rocktropia.com

David Simmonds, Business Development Director, +46-31-607-260, david.simmonds at mindark.com, or John Bates, US Representative, +1-415-939-7873, both of MindArk