Planet Calypso Builds Area for New Players

Calypso Gateway gives beginning colonists a place to call home

GOTEBORG, Sweden, July 7, 2010 - First Planet Company, developer and publisher of the largest real cash
economy MMORPG, announced today a revolution in the way new players can
access Planet Calypso. Calypso Gateway gives beginning colonists a dedicated
location to start out, get missions and learn about the game all in a safe
environment.

Planet Calypso is known for its real-cash economy, grand scope, lush
visuals and a very steep learning curve. Enter Calypso Gateway, the new
content release from First Planet Company, which features an innovative
starting point for newcomers. For many years those arriving on Calypso have
started their new life on the busy streets of Port Atlantis, left with
nothing but their bare hands and an orange jumpsuit. They have had a world of
possibility to explore but at the same time the experience can prove daunting
and overpowering. This new addition to Calypso changes all of that.

The Calypso Gateway is a secluded area consisting of an arrival terminal
located on an island. It is the first point-of-contact with the game, after
the avatar creation process. Calypso Gateway features several introduction
missions to orient new players and make sure they have vital equipment.
Newcomers will be able to engage in hunting, mining and crafting, using the
equipment given. The tutorial-like mission structure allows players to learn
about Calypso, the Real Cash Economy model and the way the basic features
work. The Gateway is a place where newcomers can interact and learn, without
many of the distractions found elsewhere on Calypso, as the area is
off-limits for all other colonists. Once players take the one-way teleporter
to go to mainland Calypso they can never go back.

First Planet Company is the developer and publisher of Planet Calypso,
the largest real economy Massively Multiplayer Online Game in the world.
Players have the ability to participate in a unique virtual world where they
have no monthly costs. Its innovative real money economy uses a virtual
currency which has a fixed exchange rate with the US dollar. This allows
players to deposit and withdraw real funds for their adventures on Calypso or
in the real world. It is also the first MMORPG to use CryTek's stunning
CryENGINE 2 for amazing graphics and physics. Planet Calypso is the oldest
planet in the Entropia Universe and is free to download.

Planet Calypso is a free download available at the game's website,
www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony struggling with the natural and
economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers below or go to our website at
www.planetcalypso.com

Copyright (c) 2010 First Planet Company. All Rights Reserved.

Frank Campbell of First Planet Company, +46-31-607-362, fc at mindark.com; or David Tractenberg, +1-310-453-2050, ext. 111, david at tractionpr.com, for First Planet Company