World Record for Most Expensive Virtual Object Is Smashed

Player pays $330,000 USD for Planet Calypso Virtual Space Station

GOTEBORG, Sweden, January 5 - First Planet Company, developer and publisher of the largest real cash
economy MMORPG, announced today the results of the public auction of the
Crystal Palace Space Station. The winning bidder acquired the property for a
record-breaking $330,000.00 USD. The previous record was confirmed in the
Guinness World Records book in 2008. It featured another piece of property in
the Planet Calypso game bought for $100,000 USD as "The Most Expensive
Virtual Object."

"This is a stunning investment opportunity, and I have complete faith I
will recover what I spent relatively quickly," said Erik Novak, the winner of
the Crystal Palace auction. "To say Planet Calypso has changed my life would
be an understatement. I have even found the love of my life in the game, and
now we live together in real life. I feel very confident about purchasing the
Crystal Palace Space Station as I have already invested years of time,
dedication, work, hope and love. All of those things have already paid off
more than I could have ever imagined. With the new game engine, new features
and almost ten years of experience Planet Calypso is one of the few safe
investments in this economy."

This auction was for Crystal Palace, an extremely popular hunting
destination that is in orbit around Planet Calypso. It will now be privately
operated by Erik Novak, the person behind the "Buzz Erik Lightyear" avatar.
This is the third major property opportunity offered on Planet Calypso. The
first auction, for Treasure Island, took place in 2004 and sold for $26,500
USD. Australian gamer, David "Deathifier" Storey recouped his full investment
within 12 months and has continued to make a profit. The second, and much
larger, auction took place in 2005 when American gamer Jon "NEVERDIE" Jacobs
bought a Virtual Space Resort for an unheard of $100,000 USD. Due to his
virtual nightclub and the profits obtained from mining/hunting rights and
property sales on the resort, Mr. Jacob's fortune was valued at $1.5 million
USD in 2006. Operating profitably from day one the Club NEVERDIE Resort
brought in over $50,000 USD in mining/hunting rights alone in its first five
months.

First Planet Company is the developer and publisher of Planet Calypso,
the largest real cash economy MMORPG in the world. Players have the ability
to participate in a unique virtual economy where they only pay for the game
when they play. Its unique real cash economy uses a virtual currency which
has a fixed exchange rate with the US dollar. This allows players to deposit
and withdraw real money during their adventures on Calypso. It is also the
first MMORPG to use CryTek's stunning CryENGINE 2 for amazing graphics and
physics.

Planet Calypso is a free download available at the game's website,
www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony struggling with the natural and
economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers above or go to our website at
www.planetcalypso.com

    Press Contacts:  Frank Campbell        David Tractenberg
                     fc@mindark.com        david@tractionpr.com
                     +46-31-607-362        +1-310-453-2050

Frank Campbell, +46-31-607-362, fc at mindark.com; or David Tractenberg, +1-310-453-2050, david at tractionpr.com, both for First Planet Company