Mobile Interactive Group Acquires Mobile Technology Business Golden Bytes

By Mobile Interactive Group, PRNE
Sunday, February 27, 2011

Strengthening Reach of Mobile and Digital Services Across Europe

LONDON, February 28, 2011 - Leading mobile and digital communications business Mobile Interactive
Group (MIG) today announces the acquisition of mobile technology, marketing
and services company Golden Bytes International B.V (GB) together with GB's
operations in Netherlands and Belgium, fast tracking the reach of MIG
services into Europe.

The acquisition will see GB adopt the MIG brand and enable MIG to offer
its vast range of services and technology, including the development of
mobile internet sites and apps, user experience design, loyalty and digital
builds, mobile marketing and advertising, and mCommerce to existing GB
clients, as well as new clients in the near future. An investment in
strengthening local sales and marketing, technical and operational support
has been incorporated into the deal, to enable the smooth integration of
MIG's global technology platforms and services and to allow the business to
further expand into other European markets.

GB has traditionally operated a number of significant mobile technology
platforms for customers in the Netherlands and Belgium, in the areas of SMS,
MMS and IVR.

Barry Houlihan, CEO and Founder, Mobile Interactive Group, commented,
"As part of our extensive international expansion plans, MIG specifically
targeted Golden Bytes to give the business further reach, extending our
global footprint to cover the UK, USA, Australia and now Europe. The
combination of knowledge, experience, services and technology will deliver
greater value and more engaging experiences to customers utilising our
platforms, and will contribute significantly to our margin and revenue growth

"Golden Bytes launched in 1999 and was one of the first mobile services
businesses in Europe. We have a huge amount of respect for their work
delivered to date, and although in its infancy the teams have integrated well
and the agreement has already opened up some really exciting conversations
with new and existing clients. We look forward to working as one over the
coming years and increasing our activities in Europe. The deal will help to
increase our consolidated revenues to GBP100M for 2011."

Jonathan Kenny, CEO, Golden Bytes International B.V, commented, "The
acquisition from Mobile Interactive Group is a tremendous boost for our
business, bringing huge benefits to all at Golden Bytes. More importantly, it
will also deliver a host of benefits to our customers, enabling us to provide
them with the best technology platforms and services available in the market.

"Over the years we have watched in admiration at what MIG has achieved in
terms of innovation, technologies, financial performance and reputation.
Having worked closely with them over these last few months, it comes as no
surprise why MIG are market leaders and held in such high esteem by their
customers and within the industry."

Golden Bytes International B.V was acquired organically through existing
funds for an undisclosed sum.

In June 2010, MIG acquired mobile marketing and CRM provider Piri Limited
to broaden the group's technology and services offering across the mobile
services value chain. More recently MIG posted strong financial results for
2010 detailing 46% gross profit margin increase, 30% staff growth and a
revenue increase of 15%.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital
communications business and is the fastest growing privately owned technology
company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines
include mobile technology and services provision; mobile billing, messaging
and mCommerce; mobile advertising and marketing; multi channel digital
solutions; the design, build and publishing of mobile internet sites and
applications, and user experience design.

All platforms, products and applications are developed in-house and are
MIG's proprietary technology. We currently serve multiple sectors including
Technology Providers, Retail, Mobile Network Operators (MNO), Media,
Broadcaster & Entertainment, Financial Services, Public Sector and Government
Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including M&S, O2, Vodafone, ITV, Sky,
Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, Samsung
and more.

Whether your objectives are to drive customer acquisition, increase brand
awareness, or encourage consumer engagement and participation - MIG can get
involved at variety of levels to achieve the desired results across all
mobile and digital channels. Innovation, technology, creativity and passion
remain core to everything we do and we aim to help our clients understand the
benefits of adopting a fully integrated, cross platform communications

To learn more go to

For all media enquiries please contact: Tim Banks, infomob PR, Head of Communications, tim at, +44-(0)7771-512-057. Emma Potter, Head of MIG, emma at, +44-(0)7739-902-473

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