mobiletag: the Leading Universal Barcode Reader and Price Comparator on Your Mobile Phone!

PARIS, February 8 - Mobile Tag, the European leader in mobile barcode solutions,
continues to innovate with the launch of its latest application: mobiletag
Universal Reader and shopping.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/mobiletag/40778/

Mobile Tag is behind the creation of the flashcode, the
standard 2D barcode used by operators in France. This type of Datamatrix
barcode is used by the biggest companies in display, transportation,
distribution, the pharmaceutical industry, and more.

Mobile Tag has always tried to develop new technology from the
consumer's point of view, and the mobiletag Universal Reader & shopping is no
exception.

The concept behind this application is to send, receive and
share information and best prices to everyone and for everyone through all
standardized barcodes.

Scanning a barcode with your mobile phone is simply taking a
picture of it with your phone, using the mobiletag application. Mobile tag is
free!

Universal Reader

For the first time, your mobile phone can scan the three international
standard barcodes with a single application. Mobiletag scans 1D barcodes (EAN
13, UPC, etc.) and 2D barcodes (Datamatrix, flashcode, Fotokody, QR-Code,
etc.).

2D barcodes allow you to access different content types such
as video, photos, SMS, call, business cards, promotions, instant winners, and
more. These barcodes are used on every continent.

1D barcodes are printed on almost every product sold
throughout the world. Until now, these barcodes were only used at the cash
register. Mobiletag has transformed this manufacturing barcode into a very
practical tool for consumers.

Mobiletag is a downloadable application on all major mobile
stores. One of the innovations is to offer a universal reader on Android,
Iphone, Blackberry, Windows, Symbian, and more.

All of these platforms will be available in February 2010 and
will be presented at the World Mobile Congress in Barcelona (15 - 18
February) Hall 2 Booth: 2G32.

Finally, a Universal reader that is truly Universal!

Price Comparator

In addition to the Universal reader, mobiletag has developed a
product price comparator. Consumers can compare the best offers from
different merchants.

The price finder works on 1D barcodes.

Initially, you can compare prices offered by websites. You
will then also be able to get product information from stores around you.

Get the best price and purchase products using your mobile
phone, or go to the store to find your product.

Save price information that you have collected in the
"History" menu or send it to your friends; you can also share it through your
social networks (facebook, etc.).

You can also use the mobile tag application to create shopping
lists or a price alert on a selected product. You will receive an alert
informing you that a merchant is offering a product at the price you want.

There are 1D barcodes everywhere around us so scanning can
become a game; however, mobiletag really allows you to save money on your
purchases.

…Scan and compare prices!

About Mobile Tag.

Innovative company, Mobile Tag is a leading software developer
specialising in mobile handset software solutions.

In 2006, the company launched mobiletag, an embedded software application
that allows mobile phones to read 2D barcodes, otherwise known as tags,
simply by using the phone's camera. Mobile Tag developed the software to
create quick access to external content.

Mobile Tag received a venture capital investment of 4 million euros in
October 2008, funded by new lead investor Alven Capital and by existing
shareholders (XAnge Private Equity and IDF Capital). This capital increase
will allow mobiletag to pursue its international growth strategy in the
market of 2D barcodes. mobiletag has already established business
partnerships with the major mobile network Operators and with international
brands.

www.mobiletag.com.

For mobiles, please use: m.mobiletag.com.

Mobile Tag is a member of GS1, the OMA [open mobile alliance]
and is partners with AFMM [French association of mobile multimedia].

Video:
multivu.prnewswire.com/mnr/prne/mobiletag/40778/

Press Contact: Christian François Viala, Tel: +33(0)1-45-27-33-35, Email: mailto:press at mobiletag.com