Mobileye Achieves Key Milestones in the Global Market

By Mobileye N.v., PRNE
Wednesday, January 12, 2011

Mobileye's Advanced DAS Technology for Collision Prevention Adopted by Nissan and Coca Cola Hellenic.

AMSTERDAM, January 13, 2011 - Mobileye, the worldwide market leader in development of advanced driver
safety systems, is proud to announce that Nissan showrooms in China will
propose Nissan's TEANA model (sold as Nissan Maxima in North America)
equipped with Mobileye technology by default. Nissan TEANA "Eagle Eye" will
be offered all over China and will enable customers to benefit from getting
their new Nissan vehicle equipped with Mobileye's C2-270 Collision Prevention

Nissan TEANA's "Eagle Eye" project was instituted by Mobileye distributor
Shenzhen Cheyuansu in China and Mobileye views it as a strategic move in the
consumer market in China. The project represents an additional valuable
achievement in Mobileye's global strategy for addressing mass-market with
Mobileye's unique collision prevention technology.

Buick, Cadillac and Acura showrooms already offer Mobileye C2 as an
optional accessory in showrooms in South China; however Nissan will be the
first to offer a particular model with Mobileye as standard safety fit all
over China.

Mobileye has recently achieved several notable milestones, in different
segments; the announcement comes a few weeks after Mr. Janos Kis, Fleet
Support Manager at Coca Cola Hellenic, a world leading Coca Cola bottling and
distribution company, publicly declared that Mobileye was chosen as supplier
of safety technology for its fleet, at the Fleet Europe Awards Gala Evening
(November 18th, in Brussels, Belgium) after he received the Fleet Safety
Award for 2010.

Mr. Kis, who was awarded for using Mobileye to improve driver safety,
selected Mobileye's systems after a 19 week pilot with outstanding outcomes,
including zero crashes, improved driver behavior and substantial savings in

About Mobileye

Mobileye N.V. is headquartered in The Netherlands, with R&D facilities in
Israel and offices in the U.S., Cyprus and Japan. Mobileye is a technological
leader in the area of advanced image sensing and processing technology for
automotive applications, with a product offering covering the entire range of
vision applications. Mobileye's unique monocular vision platform works as a
third eye to help drivers improve safety and avoid accidents, and
revolutionizes the way we drive. Mobileye's products contain proprietary
software algorithms bundled on the EyeQ(TM) system-on-chip which have already
been integrated into BMW, GM, Volvo and Yulon Motors (Nissan) models since
2007. For more information, visit:

Contact: Yfat Virzer, +972-2-541-7384,

Contact: Yfat Virzer, +972-2-541-7384, Yfat.Virzer at

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