Mobily Goes Live with Bridgewater PCRF for 3G

By Bridgewater Systems, PRNE
Saturday, February 12, 2011

Bridgewater provides complete control plane for convergent network

BARCELONA, Spain, February 13, 2011 - Bridgewater Systems (TSX: BWC), the leader in intelligent broadband
controls, today announced that Etihad Etisalat (Mobily) (ETEL.AD), the
largest provider of mobile broadband in the Kingdom of Saudi Arabia, has
selected and rapidly implemented the Bridgewater(R) Policy Controller
( for data traffic
(PCRF) to manage mobile data communication growth and deliver innovative
services on Mobily's nationwide 3G/HSPA+ network.


    - Mobily, one of the fastest growing mobile operators in the world with
      over 18 million subscribers and more than 2.3 million customers
      subscribed to its high-volume mobile broadband bundles, has implemented
      the Bridgewater Policy Controller/PCRF solution for its nationwide
      3G/HSPA+ based mobile broadband network.
    - With this new implementation, Bridgewater provides the entire
      convergent, intelligent control plane for Mobily's Wi-Fi, 3G, and WiMAX
      Wave 2 networks. Already deployed in Mobily's WiMAX Wave 2 network
      today, Bridgewater's multi-access control plane footprint - Service
      Controller, Policy Controller and Subscriber Data Broker - is being
      extended to support the 3G/HSPA+ network and is LTE-ready with dynamic
      policy control.
    - The Bridgewater PCRF, integrated with the Cisco Service Control Engine
      enforcement solution, will allow Mobily to:
          - Innovate service offerings with flexible, metered 3G/HSPA+
            services including differentiated service tiers and dynamic
            upsell promotions to their subscribers.
          - Optimize its data network through simple configuration of fair
            usage policies.
          - Centralize control and policies for service bundling and
            portability across Wi-Fi, 3G/HSPA+, WiMAX Wave 2 networks, and
            future LTE networks.
    - The Bridgewater Policy Controller is a market-leading policy engine
      which supports 3GPP PCRF Release 7, 8 and 9 standards and multiple
      access networks from a common platform. Policy Controller provides
      real-time network, application, and subscriber policies to manage
      mobile data growth and deliver personalized services across a broad set
      of multi-vendor network enforcement points.
    - Bridgewater's Subscriber Data Broker(TM)
      already deployed on the WiMAX Wave 2 network, provides a common
      subscriber data management platform that delivers Mobily a centralized
      multi-access view of subscriber entitlements and services.


Walid Thabet, Director, Data & Solutions Services, Mobily

"We selected and implemented Bridgewater's PCRF due to its market-leading
functionality, multi-vendor support and rapid time-to-implement. We look
forward to further extending our deployment of Bridgewater to enable
differentiated services, and for a common control plane across all of our
fixed and mobile networks."

David Sharpley, Senior Vice President, Bridgewater Systems

"Increasingly, innovative operators such as Mobily want to leverage a
common set of control plane solutions to serve multiple access networks.
This, coupled with our vendor-neutral pedigree, provides Mobily with
flexibility and a future-proof advantage as they transform their networks and
introduce innovative new services in the Kingdom of Saudi Arabia."

Tags / Keywords

Bridgewater Systems, Mobily, WiMAX, Home Subscriber Server, HSS, Policy
Controller, PCRF, 3G, HSPA+, LTE, 4G, intelligent broadband controls


About Mobily

Mobily, the brand name of Etihad Etisalat, is the leading broadband
operator of the Kingdom of Saudi Arabia and a market maker having introduced
a variety of landscape shaping innovative products and services, and business
practices. Mobily was the first operator in the region to introduce high
volume data bundles, the first to introduce the BlackBerry platform in the
Kingdom, the first to bring the iPhone to Saudis. Mobily also reshaped the
sports marketing landscape in the Kingdom with its market making deal with Al
Hilal, the Kingdom's number one football club. Having finalized its
acquisition of Bayanat Al Oula and Zajil in 2008, Mobily has the full
portfolio of mobile and fixed services and is excellently positioned to
achieve its Growth, Efficiency and Differentiation strategy by 2015.

About Bridgewater Systems

Bridgewater Systems, the leader in intelligent broadband controls,
provides pre-integrated solutions for mobile and converged operators to
transform their networks, optimize mobile data growth, and innovate with new
services. The Bridgewater portfolio of carrier-grade products includes
Service Controller (AAA), Policy Controller (PCRF) and Home Subscriber Server
(HSS), anchored by a common identity and device management system. More than
150 leading service providers worldwide leverage Bridgewater to create and
deliver profitable services to consumer, enterprise, cloud and machine
markets. For more information, visit us at

Meet with Bridgewater at Mobile World Congress 2011, Booth 1F47.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.

Rose Ross, Omarketing, rose at, US: +1-781-519-0275, UK: +44-208-255-5225, Mobile: +44-7976-154-597; Ann Hatchell, Bridgewater Systems, ann.hatchell at, +1-613-591-9104 extension 2030

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