Moet & Chandon 'Cravate' Labels Get Champagne Treatment with Fasson(R) Labelstock

ROODEPOORT, South Africa, April 1, 2010 - With a specially engineered solution, Avery Dennison has helped Moet
Hennessy to solve one of the most difficult challenges in wine labeling. The
result is an attractive and yet truly functional neck label that secures the
foil cap wrappings on the company's leading champagne brand, Moet & Chandon,
and all its premium champagnes.

(Photo: www.prnasia.com/sa/2010/03/19/20100319595649.html )

Neck labels for champagne bottles make stringent technical demands on
self-adhesive labelstock because they must provide exceptional holding power
round the tight mandrel and compound curves of the bottle neck, along with
adhesive properties that will enable the label to hold to the foil wrap, and
at the same time 'tie' itself to the glass without creasing. They must also
complement the premier champagne image, allowing a superior printing and
converting treatment. This is especially true of Moet Hennessy wines.
Established in 1743, Moet Hennessy is globally appreciated as one of the most
accomplished and largest champagne houses.

The key differentiator: superior aesthetic qualities

For the Moet Hennessy bottles, achieving a smooth and elegant result is
particularly difficult. According to Moet Hennessy Process Engineer Gilles
Cateau: "The shape of the Moet & Chandon "cravate" is very special. It is
extremely precisely and finely cut out, with two sharp black points facing
downwards. It's a unique expression of the marquee."

Solving the technical challenges

A special Fasson(R) self-adhesive labelstock was proposed by Avery
Dennison for the task, offering the dual benefits of a strong film facestock
and a high-performance adhesive. It combines Fasson PE150, a top-coated 150
micron white polyethylene film, with a solvent acrylic adhesive, Fasson S700,
carried on a white glassine release liner. This laminate gives Moet
Hennessy's printers the opportunity to demonstrate their skill at printing
and converting film labelstock, and at the same time provides stable,
accurately positioned high-speed label dispensing on the packaging line. All
the Moet wines are labeled in France for global distribution.

"A real qualitative improvement"

Says M Cateau: "The Fasson labelstock we are using for our champagne
bottle 'cravates' is perfectly suited for use on our production line and also
delivers the high quality of presentation which we strive for with our
champagnes."

"The Fasson adhesive gives a finish that is much superior to the wet-glue
solution we used before, which left visible traces of glue on the glassware.
We have experienced a real qualitative improvement since we have been using
the Fasson solution. Our 'cravates' remain intact, and stick fast, on our
bottles - a critical requirement, since they are the primary symbol, and key
identifier, of the Moet & Chandon brand around the world."

The Fasson wine labeling portfolio

Avery Dennison Roll Materials offers an extensive range of dedicated
self-adhesive labelstocks for wines and spirits labeling in its Fasson(R)
portfolio. It also provides technical support to assist wine producers and
their label converters and creative teams in selecting the right material for
the task at hand. For details, visit the special wine labeling website at
www.wine.fasson.com .

(C) 2010 Avery Dennison Corporation. All rights reserved. Avery and all
other Avery brands, product names and codes are trademarks of the Avery
Dennison Corporation.

About Avery Dennison Roll Materials

Avery Dennison Roll Materials is dedicated to the manufacture of the
leading global brand of self-adhesive roll labelstock - Fasson(R). It has
dedicated regional presence in Asia Pacific, North America, South America and
Europe. Roll Materials Asia Pacific carries out pioneering new research into
material sciences, polymers, precision coating and printing processes at its
Philip M. Neal Research Center in Kunshan, China. It also trains its partners
and label printers from the region at the Self-Adhesive Converting College it
established in Kunshan, providing professional training in self-adhesive
label printing and converting technologies.

Today, the Fasson(R) brand is synonymous with innovation in
pressure-sensitive materials and customer-focused service. It represents
best-in-class quality, reliability and performance, with product applications
in virtually every major industry around the globe.

For more information, please visit www.ap.fasson.com/

About Avery Dennison

Avery Dennison is a recognized industry leader that develops innovative
identification and decorative solutions for businesses and consumers
worldwide. The Company's products include pressure-sensitive labeling
materials; graphics imaging media; retail apparel ticketing and branding
systems; RFID inlays and tags; office products; specialty tapes; and a
variety of specialized labels for automotive, industrial and durable goods
applications. A FORTUNE 500 Company with sales of US$6 billion in 2009,
Avery Dennison is based in Pasadena, California and has employees in over 60
countries. For more information, visit www.averydennison.com .

    Media Relations:

     Avery Dennison
     Andrew Zwicky
     Tel: +27-11-249-5712
     Email: andrew.zwicky@eu.averydennison.com

Andrew Zwicky, +27-11-249-5712, andrew.zwicky at eu.averydennison.com