Mood Entertainment Helps Argos to Target Educational CDs and DVDs at Baby and Toddler Market

By Mood Media Corporation, PRNE
Wednesday, March 30, 2011

Mood Entertainment Extends Argos' Fisher-Price Pre-School Range

LONDON, March 31, 2011 - Mood Entertainment, a division of Mood Media Corporation (TSX:MM)
(LSE AIM:MM) is collaborating with Argos to extend its pre-school product
range across 700 stores across the UK. Mood Entertainment will provide Argos,
the UK's number one toy retailer, with Fisher-Price branded CDs and DVDs for
inclusion in its next catalogue, to be released on 23rd July 2011.

It is the very first time that Argos' catalogue will feature CDs and DVDs
exclusively aimed at the baby and toddler market, creating an entirely new
product category for the popular high street retailer.

The 'ABCs and 123s' range includes a collection of songs and video
stories aimed at pre-school children to promote fun while learning. 'Animal
Classics' encourages toddlers to learn about the animal kingdom through
entertaining, informative songs and videos, specifically developed by experts
to improve a child's early development. The range will also include three CDs
of 'Rainforest Music' designed to relax and sooth babies up to the age of 18
months. These instrumental lullabies blended with sounds from nature, were
developed by Mood Entertainment to encourage babies to sleep peacefully.

"This is an exciting development for Mood Entertainment and we are
honoured to be working with such a high profile and well-known brand as
Argos", said Lorne Abony, CEO and Chairman of Mood Media. We are committed to
developing new products for our customers and we hope to increase our
presence in UK-wide retailers throughout 2011."

"We are pleased to be able to give our customers more choice by providing
an extended baby and pre-school range of products, that is tailored to the
specific development needs of babies and toddlers of all ages," said Yannis
Vaharoglou from Argos. "Offering this selection of audio and video products
opens up a new door for us, and we are looking forward to seeing where this
takes us."

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental sales
at the point-of-purchase.

Operating through its two principal divisions; Mood In-Store Media and
Mood Entertainment. Mood Media Corporation works with more than 800 retail
chains in more than 30 countries throughout North America, Europe, Asia and

Mood Media Corporation was formed in June 2010, following the acquisition
of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries
Mood Media and Somerset Entertainment, Mood Media Corporation is driving
growth of in-store media solutions across multiple markets.

Mood Media Corporation operates an international in-store media and music
retail business with an extensive geographic footprint and a broad client
base including several multinational blue chip organizations.

For more information on Mood Media Corporation visit or contact:

    Megan Rex
    Tel: +44-(0)20-7395-7049

Megan Rex, Fleishman-Hillard, Tel: +44-(0)20-7395-7049, E-mail: megan.rex at

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