WISeKey Invites Luxury Brands to Join the Fight Against Counterfeits With its Brand Protection Technology Showcased at the FT Business of Luxury Summit

By Wisekey Sa, PRNE
Monday, June 6, 2011

LAUSANNE, Switzerland, June 7, 2011 -

WISeKey welcomes the luxury world to employ WISeAuthentic, the innovative
technology defending luxury brands in the fight against counterfeits.
WISeAuthentic technology already protects several brands with a demo on
Hublot and Chris & Cris at the WISeKey booth at FT Business of Luxury Summit
this week in Lausanne, Switzerland. WISeKey's founder Carlos Moreira will
also discuss the issue as part of the panel "On the Counterfeiting

As technology that can protect luxury products emerges, every brand can
help eliminate the confusion surrounding their prestigious identity caused by
the booming counterfeit goods market worldwide and on the Internet in
particular. WISeKey's brand protection technology is the only solution that
can authenticate luxury products purchased over the Internet, enabling online
retail options for both the retailer and the customer. However, the benefits
WISeAuthentic can bring to your business extend far beyond fighting

WISeAuthentic provides real-time sales details direct to the
manufacturer, offering visibility into the retail market, which can reveal
the existence of grey markets. The easily deployed platform captures powerful
sales data, easily integrated into existing enterprise business intelligence
systems. WISeAuthentic provides a private brand network for clients offering
powerful direct marketing options.

WISeAuthentic is based on proven public key interface technology that
creates an electronic certificate containing the product's identity code. The
electronic identity is stored securely on a SmartCard. Retailers and
customers use the SmartCard to authenticate the product instantly. The
solution is impossible to replicate and comes at a fraction of the cost of
lost sales from counterfeits.

For more information: www.wiseauthentic.com/

WISeKey technology featured in current FT article on Counterfeiting:


    WISeKey SA
    Eileen Weinberg


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