More Choice for Online Lawnmower Consumers

A Move Online for one of the East of England's Biggest Gardening Retail Companies Aiming to Beat the Higher Overhead Costs Associated With a Traditional Bricks and Mortar Site

NORWICH, England, May 17, 2010 - Mowers Direct, one of East Anglia's biggest retailers of Lawnmowers
(duncan@turningfactor.com) and Gardening equipment have decided to launch a
new website. The Norwich-based company who currently operate from a 38,000
square feet warehouse facility in the west of the city have made the move
online in order to pass greater savings on to the consumer. According to
Mower Direct spokesman David Chisholm, "We were actually one of the first in
our industry to get our business online. So much has happened over the years
though and the internet just isn't the same place. We realise this and have
decided to have a revamp."

Local business development firm TurningFactor.com are handling Mower
Direct's online promotion. Duncan Johnson from Turning Factor stated "The
internet is still new to a lot of people and therefore it comes as a surprise
to hear that websites do age. Mowers Direct were pioneers in their industry
and again are raising the benchmark to stay ahead of the game."

Mowers direct have been selling major brands like Bosch Lawn Mowers
(duncan@turningfactor.com) from their base in Norwich since 1972. In 1972
they were awarded a Royal Warrant to supply gardening equipment to the Royal
Estate at Sandringham, Norfolk. Currently they supply local and national
authorities with gardening equipment as well as offering a huge range of
goods to the general public through their warehouse store and online website.

    Contact Information:
    Mowers Direct
    Bluebell Road
    Eaton
    Norwich
    NR4 7LG
    Telephone: +44(0)1603-458916
    Website: www.mowersdirect.co.uk/

    Notes to Editor

    Contact Details:
    David Chisholm
    Bartram Mowers Ltd
    david@bartrammowers.co.uk - +44(0)1603-458916

Contact Details: David Chisholm, Bartram Mowers Ltd, david at bartrammowers.co.uk - +44(0)1603-458916