More Than 100,000 People in Israel and Many Thousands Worldwide Expected to Take Part in the Fifth Annual Good Deeds Day, Initiated by Shari Arison

TEL AVIV, Israel, March 9, 2011 - Good Deeds Day marks its fifth anniversary this year and as in
previous years, a massive turnout of volunteers is expected in Israel and in
other countries around the globe. The day of volunteering, held under the
auspices of the Arison Group's Ruach Tova (Good Spirit) organization, will
take place internationally on Sunday, April 3, 2011 and in Israel on Tuesday,
April 5.

Private individuals, groups that are formed especially for this
day, organizations and companies will all take part in a wide variety of
activities designed to better the lives of others - including repairing day
centers and hostels, operating recycling projects, organizing "fun days" for
populations in need and creating community gardens.

"Each year, this project enables tens of thousands of people to
experience the pleasure of doing something good for others and to discover
that in many cases, it's very easy to help. There are many places where a
smile and a listening ear can bring about a tremendous change. In our
experience, many volunteers go on volunteering even after Good Deeds Day,
bringing happiness to many more people, as well as to themselves," says
businesswoman and philanthropist Shari Arison, the owner of the Arison Group
and the initiator of Good Deeds Day five years ago.

Good Deeds Days has already become part of Israeli culture,
revealing the beauty of thousands of people, both individually and in groups,
who come out to do something for someone else and also seek to bring new
people into the circle of those who are doing good.

This year, Ruach Tova's activity is expanding to reach beyond the
borders of Israel, where Good Deeds Day will be held on April 3, mainly among
the Jewish communities of the United States, Britain and Ukraine.

Find out about the hundreds of volunteering projects you can join
by going to the Ruach Tova website, where everyone can choose the project
closest to their heart, their location and their talents.

www.good-deeds-day.org/Israel.aspx

www.ruachtova.org

The Ruach Tova organization operates with the support of the Ted
Arison Family Foundation and is part of the Arison Group. Together with
hundreds of organizations, nonprofit associations and volunteer units in
local authorities, Ruach Tova works to connect those in need of volunteers
with those who wish to volunteer.

Michal Gurevich, michal at arison.co.il