Tesco Clothing Reveals Official Climate Week T-shirtBy Tesco Clothing, PRNE
Monday, March 7, 2011
CHESHUNT, England, March 8, 2011 - Tesco Clothing has revealed the official Climate Week (21-27 March)
t-shirt, featuring an exclusive, limited edition design by the 'patron saints
of print', Eley Kishimoto, in aid of the Environmental Justice Foundation.
Organic, ethically made and manufactured by wind and solar power, the low
carbon t-shirts (
) will be available for men and women exclusively from Tesco clothing
(www.clothingattesco.com/), Climate Week's headline partner, for only
The women's climate week t-shirt (
www.clothingattesco.com/invt/jf112790/) and men's climate week t-shirt
(www.clothingattesco.com/invt/eq112353/) will be available in time for
Climate Week, in-store and online on the Tesco clothing website.
A host of talent has stepped up to front the on-trend geometric print,
including Lily Cole, KT Tunstall, Jade Parfitt, Gemma Arterton, Gillian
Anderson, Eliza Doolittle and many others, making it the fashion world's
t-shirt of choice. Stylist to the stars Fee Doran a.k.a Mrs Jones has lent
her special touch for many of the pictures.
Climate Week's Phil Drew said: "Low-carbon and super-cool, the t-shirt
captures the spirit of Climate Week by showing how we can all be part of the
solution to climate change. The t-shirt is organic, ethically made, and
carries the Carbon Reduction Label certified by the Carbon Trust. It
represents the future of fashion: an item that's as green as its message and
doesn't cost the earth, in all senses of the word."
Environmental Justice Foundation executive director Steve Trent
commented: "The supply chain demonstrates the highest possible standards in
an industry that is often criticised for falling short of the mark. The
carbon footprint of the t-shirt's manufacture is on average an incredible 90%
smaller than that of a comparable product made using non-renewable energy.
Our long-term supporter Lily Cole witnessed this for herself on a visit to
the factory in India."
Eley Kishimoto added: "Our t-shirt design incorporates the 'tree of
life', a concept that exists in many cultures across the world. In itself,
this represents nature and reminds us to look towards a positive future. We
worked with a play on an age-old patchwork motif, symbolising the care and
attention that our planet needs and translating the idea that all life on
earth is connected, and we should work together to tender our environment."
Shoppers can do their bit to reduce the carbon footprint of the t-shirts
even further by washing it at a low temperature and hanging it up to dry.
Climate Week t-shirts will be available exclusively at Tesco stores and
online at www.tesco.com/clothing.
About Tesco (www.tesco.com/):
Tesco plc, a UK-based international grocery and merchandising retailer,
is Britain's largest supplier and the world's third largest grocery retailer,
by both global sales and domestic market share. Founded as a food specialist
in 1929, Tesco has now expanded into diverse areas such as flowers, books,
music, clothes, gifts, telecoms and even baby buggies. The company employs
over 250,000 people, operates 1,779 stores across Europe and Asia and serves
over 15 million customers.
About Climate Week:
Climate Week is the new national occasion backed by the Prime Minister
and Sir Paul McCartney to inspire millions across the UK to combat climate
change. Climate Week is also backed by Al Gore, Kofi Annan, Vivienne
Westwood, Lily Cole, and Jarvis Cocker.
Climate Week is for everyone wanting to do their bit to protect our
planet and create a secure future. Thousands of businesses, charities,
schools, councils and others will run events during Climate Week, sharing
ideas and encouraging thousands more to act during the rest of the year.
PR Contact: Mike Baess Tesco Corporate & Legal Affairs New Tesco House Delamare Road Cheshunt Herts EN8 9SL +44(0)1992-646079
PR Contact: Mike Baess, Tesco Corporate & Legal Affairs, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL, +44(0)1992-646079
Tags: Cheshunt, England, March 8, Tesco Clothing, United Kingdom