MSB's EyeQ Claims Estimating System Attracts Crowds at 2010 PLRB/LIRB Claims Conference and Expo

SAN ANTONIO, April 29, 2010 - MSB, the leading worldwide provider of building cost data and estimating
technology to the property insurance industry and a MacDonald, Detwiller and
Associates (MDA) company, demonstrated its new EyeQ claims estimating system
at the 2010 Property Loss Research Bureau/Liability Insurance Research Bureau
(PLRB/LIRB) Claims Conference and Expo, held March 21 - 24, 2010, in San
Antonio, Texas. EyeQ is a knowledge-based system designed to increase
property estimate accuracy and enable new adjusters to perform as efficiently
as their tenured counterparts.

"In recent years, there's been a shift in the market, with a significant
influx of new adjusters coming into the industry. We created EyeQ to fill the
common knowledge gap in construction and estimating by adding intelligence
and real-time automation to the estimating system," explained Jonathan Kost,
senior vice president at MSB. "Essentially, EyeQ takes our proven data and
best practices, and serves these up in a tool with features that make it
easier to use. We went to frog design(TM) - the people who created the
interface for TurboTax(R) - to bring that same type of intuitive user
experience to our system. By melding this interface with a powerful rules
engine, we have created a tool that enables both new and experienced
adjusters to write more accurate property estimates in less time, and one
that makes the whole claims experience more positive to consumers,
contractors, adjusters, and insurance carriers alike."

During Expo hours, MSB ran four simultaneous in-booth demonstrations,
which continually attracted large crowds. "EyeQ has a built-in rules engine
that engages with the user on a real-time basis to guide them based on
industry-wide best practices. It automates many of the common processes for
more consistency among all of its users," Kost said. "Our customers can use
these existing rule sets or we can easily customize these to support their
own best practices and workflows."

One of the features that generated the most interest among conference
goers was EyeQ's Assemblies. "Assemblies enable adjusters to group the items
used in a repair together so they can write these estimates accurately and
more quickly than they can with a traditional, macro-based system - and make
substitutions easily," Kost said. "For example, let's say an adjuster is
replacing a roof with 30-year shingles, 15-pound felt, valley flashing and so
on - and they want to substitute 40-year composition roofing instead. In a
legacy system, he or she would have to either add the macro, then eliminate
the 30-year shingle, and then navigate through the database to find the
40-year composition roofing. Alternatively they could copy the entire macro
and save a new iteration of it to make that one change. With EyeQ, adjusters
can substitute for any item and change on the fly. The list of substitutions
even appears on the screen, so it's literally a click-and-go process. Best of
all, this capability leverages MSB's Total Component Database which delivers
unparalleled estimating accuracy while making the writing of the estimate
easier for the adjuster or contractor."

By creating a booth consisting of multiple demonstration stations, MSB
enabled PLRB/LIRB Claims Conference attendees to see first-hand how easy EyeQ
is to use. "We've been saying that it's intuitive; we've been talking about
how, after one six-hour training, new adjusters can go out in the field and
start realizing the benefits of the system. But, seeing EyeQ in action makes
the value proposition real," Kost said. "Based on the response we got at the
Conference and the calls we've continued to receive, our message came through
loud and clear."

About MSB

MSB, also known as Marshall & Swift / Boeckh, is an MDA company and the
leading supplier of local building cost information, residential and
commercial property valuation technology and services for the property and
casualty insurance sector of the United States and Canada. MSB has five
offices throughout the U.S. and Canada.

About MDA

MSB is owned by MDA. MDA provides advanced information solutions that
capture and process vast amounts of data, produce essential information and
improve the decision-making and operational performance of business and
government organizations worldwide.

Focused on markets and customers with strong repeat business potential,
MDA delivers a broad spectrum of Earth and space based information solutions,
including complex operational systems, tailored information services and
electronic information products.

MDA employs more than 2,700 people in locations across the United States,
the United Kingdom, and Canada. The Company's common shares trade on the
Toronto Stock Exchange under the symbol TSX: MDA.

Todd Eyler, Vice President - Marketing, 1-800-809-0016, ext. 3687, todd.eyler at msbinfo.com