MutantAuction.com Launches in U.K. as a Welcome Respite From Recession

LONDON -

- Reverse Auction Site Allows Lowest Bidder to Win

While the recession wreaks havoc on retail buying, a new auction website is becoming the place to buy brand-new consumer electronics at unbelievably low prices.

MutantAuction.com is just that-a new twist on the typical auction that awards the highest bidder. MutantAuction.com is a reverse auction, meaning that the lowest bid always wins. A reverse auction is a relatively new concept and it is bringing discount shopping to a whole new level.

Created by 24-year-old London resident and technology expert Zach Bastick, MutantAuction.com lists only top-name consumer electronics. Other products are being added, including bikes, cars and spa days. Unlike sites like Ebay, where the highest bidder always wins, MutantAuction.com awards the lowest unique bidder.

“This allows us to sell products which would normally cost hundreds of pounds for only a couple of pounds,” Bastick said. “The average discount on our auctions is 99 percent off retail price. We think that this is a good take on auctions during the current economic downturn.”

At www.mutantauction.com, users can bid on new, factory sealed products from wholesalers, including flatscreen TVs, iPods, digital cameras and gaming systems like X Boxes and Nintendo Wiis.

Joining MutantAuction.com is free. Users simply buy credits to bid, often getting many free credits in return depending on how many they purchase. The site is offering a promotion right now where first-time users receive a 50-percent bonus on their first credit purchase.

MutantAuction.com does require some strategy because users get instant feedback on their bids. They are told immediately if it is the winning bid. They can get real-time status reports, helping them decide how to place subsequent bids. This creates some competition between bidders to try to get the lowest unique bid.

U.K. resident Sebastian Robinson, 38, won an LG-32 widescreen TV for only GBP0.41. The TV retails for GBP549.

“I can’t believe how easy the site is to use,” Robinson said. “This is the best deal I’ve ever gotten on electronics anywhere.”

U.K. resident Tiffany Cooper, 26, won a Canon digital camera that retails for GBP250 for only GBP1.29 late last month.

“I thought that this was too good to be true,” Cooper said. “But I had my brand-new camera in just a few days. I’d recommend this site to anyone.”

To bid on new, factory-sealed electronics and other products in one of the U.K.’s only reverse auctions, visit www.mutantauctions.com.

Source: MutantAuction.com

Zach Boufoy-Bastick - zach.bastick at gmail.com - +-44-(0)20-3318-2018