Muzak and Aéropostale Design a New Custom Sound
By Mood Media Corporation, PRNEMonday, June 13, 2011
FORT MILL, South Carolina, June 14, 2011 -
- Touch, Muzak’s
In-Store Agency, Collaborates to Define Customer Experience for
Teen Retailer’s Time Square Location
Muzak, a Mood Media company and the leader in sensory branding
services for business in North America, has partnered with
Aéropostale, the specialty retailer of casual apparel and
accessories, to provide custom soundtracks at over 1,000 store
locations in the United States and Canada. Muzak helped create a
new audio identity for Aéropostale and its sister chain P.S. from
Aéropostale that fosters a sense of belonging and comfort while
adding relevance to the brand.
Muzak was awarded the contract after designing a unique in-store
audio identity and custom music soundtrack for Aéropostale’s Times
Square location. Recognizable as the former home of MTV’s Total
Request Live, Aéropostale in Times Square covers over 18,000 square
feet and occupies two floors overlooking New York City’s
Broadway. Touch, Muzak’s experience design and sensory
branding agency, created three distinct programs for each of three
specialty rooms within the store, all of which live harmoniously
under one roof and appeal to the broad and international audience
that Times Square attracts.
“We could not be more thrilled with the results at our Times
Square location,” said Jay Eaton, Vice President of Operations for
Aéropostale. “The atmosphere Muzak created received rave
reviews from our customers. We are looking forward to working with
Muzak to expand this new audio identity across all our stores.”
“We are very pleased to be able to extend our partnership with
Aéropostale,” said Lorne Abony, Chief Executive Officer and
Chairman of Mood Media Corporation. “Aéropostale
succeeds by creating a lifestyle brand for its customers, and that
is precisely the kind of relationship that our sensory branding
solutions are designed to enhance.”
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual
apparel and accessories, principally targeting 14 to 17 year-old
young women and men through its Aéropostale® stores and 7 to 12
year-old kids through its P.S. from Aéropostale™ stores. The
Company provides customers with a focused selection of
high-quality, active-oriented, fashion and fashion basic
merchandise at compelling values. Aéropostale® maintains control
over its proprietary brands by designing, sourcing, marketing and
selling all of its own merchandise. Aéropostale® products can only
be purchased in its Aéropostale stores and online at
P.S. from Aéropostale™ products can be purchased in P.S. from
Aéropostale™ stores and online at
currently operates 914 Aéropostale stores in 49 states and Puerto
Rico, 60 Aéropostale stores in Canada and 57 P.S. from Aéropostale
stores in 16 states.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s
fastest growing company by PROFIT Magazine, is a leading in-store
media specialist that uses a mix of music, visual and scent media
to help its clients communicate with consumers with a view to
driving incremental sales at the point-of-purchase. Operating
through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation’s products and services reach
150 million people every day in a broad client base including more
than 850 U.S. and international brands in diverse market sectors
that include: retail, from fashion to financial services;
hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
For further information:
For more information on Mood Media Corporation visit
contact:
Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com
(MM.)
.
Tags: Fort Mill, June 14, Mood Media Corporation, South Carolina, United States of America
