Nanoradio Launches a New Unique Family of Wireless Products, the Eco-Fi(TM) Family of Products

By Nanoradio Ab, PRNE
Thursday, July 1, 2010

STOCKHOLM, July 2, 2010 - Nanoradio today announced the launch of NRX600/605, a new unique family
of products, the Eco-Fi(TM) family of products.

Nanoradio will by the launch of the brand new "Eco-Fi"(TM) family of
products, the NRX600 and 605 products, be able to significantly strengthen
its customer's products and further enrich the user experiences of embedded
consumer electronics, powered by the new solution. The product family which
is supporting 802.11 b/g/n standards gives outstanding power and area
savings, unwiring new economically and ecologically innovative customer

The new "Eco-Fi"(TM) family of products will be complementing the Nanoradio
"Always On WiFi"(TM) solution, the NRX700/2 WiFi chipset, which is continuing
to win tremendous customer attraction.

"Nanoradio is the first company to offer a unique true one chip solution,
the Eco-Fi(TM) family of products with fully integrated power amplifier and
power management functionality, that allows for having the complete
WiFi-functionality within an area of less than 40 mm2, constantly switched on
with a minimum of power consumption.

By supporting new advanced functionalities such as WiFi-Direct, CCX, WAPI
hardware accelerators and Soft-AP, Nanoradio is well positioned with the
Eco-Fi (TM) family of products to address new innovative products.

The market for this solution is enormous with hundreds of millions of
WiFi-devices including mobile phones that will continue to benefit from
Nanoradio's technology, says Tord Wingren, President & CEO of Nanoradio AB.

"During the last 12 months we have made fantastic progress by being
awarded a significant number of new design-wins and we are now showing our
longer term commitment by providing a new world class WiFi solution, says
Thomas Rex, Vice President of Sales, Nanoradio.

About Nanoradio AB

Nanoradio is backed by Viking Venture, Creandum, Industrifonden, Nordic
Venture Partners, Ferd, Innovacom, and Teknoinvest.

Nanoradio design semiconductors with wireless capability for the cellular
and handheld market where buying decisions relate to power consumption,
stability, physical size, and total cost for customers.

Nanoradio has developed the most integrated circuits which bring
outstanding WLAN capabilities into mobile phones and consumer multimedia
electronics. Nanoradio's WiFi chips target a range of applications, including
mobile phones, wireless digital cameras, wireless headsets, Portable media
Players and gaming devices.

The company was founded in March 2004 and it is a "fabless" company which
means that all manufacturing is outsourced. Nanoradio has a leading team of
extensive experience from the cellular and wireless industry as well as
semiconductor industry and start-ups. The head-quarter is in Kista, Sweden
and with sales offices in Korea, Taiwan, Japan and USA.

FOR FURTHER INFORMATION on Nanoradio solutions, please contact:
Tord Wingren. President & CEO, tord.wingren at, Phone:
+46-705900567 Press: Annika Engelhart, Market Communicator,
annika.engelhart at Information on the company may be found on the
World Wide Web at

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