Enriches SMEs with Power of Internet

Thursday, July 1, 2010

NEW DELHI, July 2, 2010 -

    - First-of-its Kind Report on Internet & SMEs to be Unveiled at 'Free for
      SMEs' Conference

    - FISME to Ardently Support the Conference

    - Erudite Speakers to Share Valuable Information

    - Importance & Scope of Mobile Marketing for SMEs Also to be Highlighted

With global economy becoming increasingly reliant on
Information and Communication Technology (ICT) for undertaking various
businesses, Indian Small and Medium Enterprises (SMEs) too are expected to
embrace the same in order to gain sustainable competitive advantage over
stiff competition prevalent in overseas markets. Reemphasizing on the
significance of Internet-based services for the SMEs, alongwith
with Internet And Mobile Association of India (IAMAI) will be unveiling
first-of-its-kind report on the matter at their much-awaited Conference on
'Free for SMEs' on 6th July, 2010 at India Habitat Centre, New Delhi.
Prepared by CERG Advisory Private Limited, this report will enable better
discernment on the growing necessity for Internet and its applications in
SMEs' business functions and growth.

In addition, Federation of Indian Micro & Medium Enterprises
(FISME) has decided to support the Conference recognizing the potential it
holds for the SMEs. Not only this, the conference will witness various
distinguished speakers sharing their knowledge on the role of ICT in
enhancing efficiency of SMEs. Some of the eminent delegates who will delve on
the subject include Mr. Anil Bharadwaj, Secretary General, FISME, Mr. Dinesh
, Founder & CEO,, Mr. Girish Joshi, Technology Advisor,
Microsoft, Mr. Brijesh Agrawal, COO,, Mr. Namit Pandey, Head,
Yahoo Small Business, Yahoo India, Mr. Bikky Khosla, CEO, and
Mr. Vijay Shekhar Sharma, Founder & MD, One97 Communications among others.

Acknowledging the prowess possessed by ICT which can
seamlessly transform the SMEs' business, Mr. Dinesh Agarwal, founder and CEO, said, "SMEs have contributed immensely in establishing Indian
economy as the second highest growing economy in the world. They are a force
to reckon with and thus, there is a huge requirement to integrate them in the
mainstream alongside large corporate houses which can be established through
the ICT adoption across their business functions. As always,
has had pro-active approach towards bringing the best practices forward which
aid in improving productivity of SMEs. Another step in this direction is the
'Free for SMEs' conference which will allow our patrons to gain enriching
exposure towards the free and low-cost ICT tools and services readily
available in the market. Further, I am sure that widespread usage of ICT by
SMEs will help them propel to next level of growth and leave footprints on
the global map."

Providing his outlook on the Conference, Dr. Subho Ray,
President, IAMAI said, "We see great growth potential in Indian SMEs which
can be harnessed by assisting them to graduate to Internet. The report will
help in not only addressing various underlying issues but also guide SMEs on
how to implement these processes and incorporate the wide range of free tools
available in their business operations. We thank CERG for developing this
report which will act as a ready reckoner for SMEs. We are also delighted of
the association with FISME for the 'Free for SMEs' conference."

Promising to enable SMEs in becoming tech-aligned, the
conference will see the noteworthy speakers come together to impart and share
valuable information about maximizing usage of Internet tools and
applications. Addressing different sessions, they will talk on issues and
challenges faced by SMEs in implementing ICT solutions in their businesses;
leveraging online tools for brand building, promotion and interaction; online
B2B marketplaces acting as catalysts of growth of SMEs, among others.
Moreover. adding an interesting angle to the conference, the notable speakers
will also discuss on the role of mobile marketing being cost effective and
how it can enhance productivity of SMEs.

Coming together of two well-known and well-established
organizations - and IAMAI - yet again through this conference
rightly justifies their roles as catalysts of SMEs' growth. Like last year's
acclaimed conference, the 'Free for SMEs' will also bear long-term profits
for those involved.

About is India's largest online B2B marketplace
connecting global buyers with suppliers through business directories, online
product catalogs, buy-sell offers, industry specific marketplaces, printed
media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities.
With approximately 1500 employees located across 39 offices in the country, ( )offers an extensive range of
value-added products and services to its 700,000 registered members and
nearly 5 million global buyers across various industries and verticals. ( )has won numerous awards over
the years and has been widely covered by media such as CNBC, BBC,
BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for
its pioneering role in promoting SME business in the country. Its existing
investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group),
India's largest print media group.

For more information, please visit:

    Media Contacts
    Arun Tyagi
    Marketing & PR
    M: +91-9711003832
    T: +91-120-3911000
    F: +91-120-2424943

Media Contacts:, Arun Tyagi, Marketing & PR, M: +91-9711003832, T: +91-120-3911000, F: +91-120-2424943, E: pr at

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