Natalia Vodianova and Etam: An International Love Story

PARIS, October 6, 2010 - The Etam muse, designer of two lingerie collections a year and Russian
top model, Natalia Vodianova, is continuing her collaboration with the French
brand. Seduction, joy, generosity, fashion and pleasure are the true common
values that unite Etam and Natalia Vodianova.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/etam/44220/

With a powerful, high-growth international network, Etam has conquered
the hearts of women all over the world. The brand has become a part of their
daily lives, a friend to each of them.

Etam Lingerie combines natural seductiveness with contemporary fashion,
in a sensual, shimmering collection. For the Autumn-Winter 2010 season, all
of Natalia's sensuality is expressed through the retro style designs. Welcome
to high-waist briefs, bodies, and bandeau or triangle bras! Details are
ever-present, with the emphasis on delicate lace and satin and checked prints
in all kinds of styles (Vichy, Prince of Wales, houndstooth etc.).

At Etam Pret-a-Porter, we have fun with fashion. The trends
are easy to wear, the style is very feminine, with an inimitable hint of
sophistication, and the basics are always just right. Capes, bomber jackets,
Jacquard knit, fur, checks… Natalia Vodianova wears the must-have autumn
pieces in camel and red, the two key colours of the season.

An essential 2010-2011 wardrobe for all women who love fashion!

    PRESS CONTACTS:

    France:
    POP & ROY
    marjorie@popandroy.com
    Phone : +33(0)1-42-21-07-04

    United Kingdom:
    OPEN 2 EUROPE
    c.green@open2europe.com
    Tel : +33(0)1-55-02-14-67

    Belgium:
    OONA
    birgit@oona.be / amelie@oona.be
    Phone: +32(0)3-213-99-90 / +32(0)3-213-99-96

    Spain:
    NOTA BENE
    n-gonzalez@notabene.es / m-diez@notabene.es
    Phone: +34-91-308-16-04

    Italy:
    DONATELLA ZINI & STUDIO
    info@studiozinimilano.com
    Phone: +39-02-607-15-38

    Russia:
    FASHION STUDIO
    anna.savinova@fashionstudio.ru
    Phone: +7-495-223-23-14

    Poland:
    KREACJA PR
    serges@wp.eu
    Phone : +48-501-372-904

    Other countries :
    ETAM
    karine.tarica@etam.fr
    Phone: +33(0)1-55-90-71-09
    eymeline.gautriaud@etam.fr
    Tel : +33(0)1-55-90-73 53

Video:
multivu.prnewswire.com/mnr/prne/etam/44220/

PRESS CONTACTS: France: POP & ROY, marjorie at popandroy.com, Phone : +33(0)1-42-21-07-04; United Kingdom: OPEN 2 EUROPE, c.green at open2europe.com,
Tel : +33(0)1-55-02-14-67; Belgium: OONA, birgit at oona.be / amelie at oona.be,
Phone: +32(0)3-213-99-90 / +32(0)3-213-99-96, Spain: NOTA BENE, n-gonzalez at notabene.es / m-diez at notabene.es, Phone: +34-91-308-16-04; Italy: DONATELLA ZINI & STUDIO,
info at studiozinimilano.com, Phone: +39-02-607-15-38; Russia:
FASHION STUDIO, anna.savinova at fashionstudio.ru, Phone: +7-495-223-23-14
Poland: KREACJA PR, serges at wp.eu, Phone : +48-501-372-904,
Other countries : ETAM, karine.tarica at etam.fr, Phone: +33(0)1-55-90-71-09, eymeline.gautriaud at etam.fr, Tel : +33(0)1-55-90-73 53