Neenah Paper to Expand Availability of Heat Transfer Paper in Europe Through Direct Sales and Distribution

ALPHARETTA, Georgia, March 1, 2011 - Neenah Paper Technical Products now announces the direct sales and
distribution of its heat transfer papers throughout Europe via its Neenah
Paper Lahnstein, Germany location. The new warehouse arrangement results in
heat transfer paper ready to ship from Germany rather than the United States
to anywhere in the European Union. In addition to quicker delivery and less
expensive transportation, Neenah Paper's web site will allow ordering
directly from the manufacturer in quantities from 100 sheets, up to multiple
carton orders.

The webshop offers the majority of Neenah's Heat Transfer Papers in A4
and A3 sizes, including some 12 x 18" sizes for larger digital printing
machines. Electronic credit card processing allows for fast and automated
order processing. Most orders will ship the same day or next day.

Information on Neenah's heat transfer papers and multilingual
instructions are available on the site also. Customer and technical services
is provided by Neenah Paper Technical Products.

"We have built an international business with our heat transfer papers
for laser, ink jet and offset printing and this will allow us to better meet
the needs of our European customers," explains Gerry Rector, associate
marketing director, heat transfer papers.

Detlef Stoltefaut, vice president Neenah Lahnstein adds, "We are pleased
to add this service for heat transfer papers within Europe and the web
availability to new and existing customers."

The Neenah Lahnstein web site for ordering and information is:
www.neenah-transfer.de.

For further information on Neenah Paper's heat transfer papers outside
Europe, please call 800-344-5287 or email your request to
technicalproducts@neenahpaper.com or visit www.neenah.com/technical.
For information on Neenah Paper's Heat Transfer Papers within Europe, please
visit us at www.neenah-transfer.de.

About Neenah Paper, Inc.

Neenah Paper is a leading global manufacturer of premium,
performance-based papers and specialty products used in a variety of
applications including filtration, printing and writing, and as backing and
component materials for many specialized industrial and consumer
applications. Products are marketed under well-known brands such as
CLASSIC(R), ENVIRONMENT(R), STARWHITE(R), Gessner(R), JET-PRO(R) SS(TM) and
varitess(R). Based in Alpharetta, Georgia, the company has paper
manufacturing operations in the United States and Germany. Additional
information about Neenah Paper can be found at the company's web site,
www.neenah.com.

Wendy Kapnek, +1-215-830-9890