Neo Booking SA: Launch of BookingDooH.com - The Only Global “Digital-out-of-Home” Online Planning and Booking Platform

GENEVA, Switzerland - Neo Booking SA, is launching the first global online planning and booking
platform for “digital-out-of-home” advertising, called BookingDooH
(www.bookingdooh.com).

BookingDooh is a free virtual marketplace for Digital-out-of-Home
operators and media buyers. The platform provides a clear and simple insight
into the DooH business and proposes innovative workflow processes for
advertisers on the DooH market.

With the launch of the BookingDooh platform, Digital-out-of-Home
advertising is entering a new era. BookingDooH will bring additional revenues
to network operators and at the same time allow media buyers to drastically
simplify the set up of their DooH campaigns. BookingDooH proposes thousands
of screen displays on a single platform and organizes them by geographical
location, type of venues and screen formats.

Among others, Neo Advertising, the leading Digital-out-of-Home group in
Europe, is already a registered member of the BookingDooH platform and relies
on the online booking process for its entire network.

Today, BookingDooH has an inventory of already 49 networks with more than
50,000 screens in 13 countries and the figures are growing steadily. A vast
choice of Points of Sales, Points of Wait and Points of Transit is proposed
to every advertiser so that a relevant network for a specific campaign can
quickly be found. The platform’s commercial launch will be kicked-off by an
online promotional campaign, beginning in March 2009.

Alexandre de Senger, Managing Director of BookingDooH, says: “We are very
excited about the recent developments of BookingDooH. The modifications on
the platform will lead to even more simplicity and transparency for the user.
At the same time, the international success we have had during the last weeks
is seminal for BookingDooH’s future.”

Contact:

Gunnar Kampgen
International Project Manger
gkaempgen@bookingdooh.com
Tel.: +41-22-949-77-70
Neo Booking SA
Rue du Rhone 11
1204 Geneva Switzerland

Source: Neo Booking SA

Contact: Gunnar Kampgen, International Project Manger, gkaempgen at bookingdooh.com, Tel.: +41-22-949-77-70, Neo Booking SA, Rue du Rhone 11, 1204 Geneva Switzerland