Personalised Retargeting Provider myThings Secures $6 Million in Funding led by T-Venture

By Mythings, PRNE
Monday, November 22, 2010

Funding Will Enable Accelerating the Growth in Revenue and Market Share myThings is Currently Experiencing in the UK, France, Germany and Other key European Markets

BONN, Germany and LONDON, November 23, 2010 - myThings, an innovator in personalised retargeting, announced today that
it has secured $6 million in their third round of funding led by T-Venture,
the venture capital company of Deutsche Telekom, with participation of Accel
Partners, Carmel Ventures, Dot Corp and GP Bullhound.

myThings' retargeting technology is enabling Europe's leading online
retailers and marketers, including Price Minister, Republic, PIXMania, Karen
, Etam and Orange, to benefit from increases in return conversion rates
in excess of 500%. The company's proprietary optimisation technology
facilitates serving personally tailored ads, generated in real-time based on
a range of performance-enhancing variables. myThings continues to win
business and market share since introducing the product to a wider market in

Retargeting, an online advertising solution where a retailer's website
visitors are retargeted while they browse the Internet, has proven to
outperform other leading online ad tactics, including contextual and
behavioral targeting, according to research from comScore. myThings only uses
non-personally identifiable information to perform its retargeting service.

Deutsche Telekom's strong presence in digital media offers a lot of
potential for cooperation with myThings. Deutsche Telekom's web properties
rank number one, with 27 million monthly unique users according to AGOF, and
it owns InteractiveMedia, the leading quality marketer of digital media in

"What impressed us with myThings is the company's technology, which
generates significant increases in return conversation rates in a retargeting
market which is growing exponentially in Europe, as well as the
responsiveness of the entire myThings team," said Frank Bachér, Managing
Director of InteractiveMedia.

myThings is one of the fastest growing companies in the sector in Europe,
and T-Venture and the other investors, including Accel Partners, Carmel
Ventures, Dot Corp and GP BullHound, strongly support myThings' growth
strategy and vision of a more efficient online advertising market for
advertisers and publishing websites alike.

"We appreciate the vote of confidence for our technology and business
model represented by the addition of T-Venture to our strong existing
investors in this round of funding," said Benny Arbel, CEO and founder of
myThings. "With user intent driving the growth in online marketing, myThings
technology is enabling our clients to retarget based on user intent and
improve the performance of their campaigns."

"This round of funding will be used to scale our sales, marketing and R&D
operations throughout Europe, to meet client and market growth," added Arbel.

About myThings

Founded in 2005 by technology and retail executives, myThings is the
fastest growing personalised retargeting company in Europe. With over a
billion impressions a month, myThings is offering performance-based (CPA)
display ad solutions that deliver over 500% uplift in return conversions for
the top online retailers. Our main offices are located in London, Paris and
Tel Aviv.

myThings was chosen as the preferred, often exclusive, personalised
retargeting provider by top affiliate networks, ad agencies and analytics and
ecommerce platforms, such as Coremetrics, XiTi, Venda and Affiliate Window,
seamlessly integrating with their existing tags. In 2010 myThings was awarded
TRUSTe's Privacy Seal.

About T-Venture

T-Venture Holding GmbH is one of the most important corporate venture
capital companies in the world. Founded in 1997 as a wholly owned subsidiary
of Deutsche Telekom AG, it has since then invested in young companies that
demonstrate economic and technological synergies with the Deutsche Telekom
business units as well as above-average growth potential. Its head office is
in Bonn. It is supported and complemented in its activities by T-Venture of
America, Inc. in Foster City, Silicon Valley, and in Seattle. Investment
activities focus on Europe, the United States and Asia. T-Venture currently
manages the T-Mobile Venture Fund, the Connected Life and Work Fund, the
T-Home Venture Fund, the T-Systems Venture Fund and the T-Corporate Venture
Fund. Further information is available at:

    Contact info:
    Uriah Av-Ron
    Tel: +972-50-7-427-087


    T-Venture Holding GmbH
    Sabine Kohl
    Tel.: +49(0)228-308-48-0
    Fax: +49(0)228-308-48-819


Contact info: myThings, Uriah Av-Ron, Tel: +972-50-7-427-087, Email: pr at; T-Venture Holding GmbH, Sabine Kohl, Tel.: +49(0)228-308-48-0, Fax: +49(0)228-308-48-819, Email: t-venture at

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