Neverblue and Mate1 Form Exclusive International Partnership

VICTORIA, British Columbia - Neverblue, a premier global lead generation network, announced today that it has signed an exclusive performance agency agreement with Mate1. Ranked by Comscore Mediamatrix(R) and Nielsen Netratings(R) among the top 5 mainstream dating sites on the planet, Mate1.com has over 15 million members, with tens of thousands joining daily.

The agreement deepens the relationship between the two companies and names Neverblue the preferred agency for Mate1 in the UK, Australia and New Zealand. Following the announcement of Neverblue’s international expansion, the deal marks an important milestone, demonstrating that America’s top tier brands are going global with performance marketing.

“The Mate1 and Neverblue relationship illustrates how cooperative strategic investment can drive growth and profits internationally,” said Hakan Lindskog, President and CEO of Neverblue. “By giving us the opportunity to become its preferred agency, Mate1 offers Neverblue the incentive to invest aggressively in accelerating profitable international growth for both parties.”

In the last four years, Neverblue and Mate1 have seen ever more impressive results and a relationship that has steadily improved thanks to targeted performance marketing efforts, open communication and a heavy focus on ROI. Mate1’s bold investments into international CPA marketing campaigns have been facilitated by Neverblue’s ability to harness over 10,000 publishers in a controlled and effective manner to deliver new members.

“The team at Mate1 is fantastic,” stated Ryan Gerhardt, Neverblue’s Business Development Manager for Dating. “Mate1 offers adventurous consumers the world’s premiere casual dating service and we focus on helping these people find the companionship they are looking for. What Mate1 does beautifully is enable customization of their offerings for niche target demographics, which is perfect for performance marketing.”

“Neverblue understands niche market penetration and quality communication better than anyone else we work with. We’re excited to have Neverblue’s help internationally, as these new markets have tremendous potential,” said Liz Wasserman, President, Mate1.

About Mate1

Montreal, Canada based Mate1 (www.mate1.com) was founded in 2003 and has become one of the most popular dating sites on the planet. Free for women, and thus unbelievably exciting for men, Mate1 sees more fun-filled conversations between new friends than any other dating site on the Internet.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Incorporated, an $800 million Internet direct marketing services company.

For further information: Media Contact, Breanne Storey, Marketing & Communications Coordinator, Email: pr@neverblue.com, Phone: +1-250-386-5323 x276, Cell: +1-250-858-5323

Source: Neverblue

For further information: Media Contact, Breanne Storey, Marketing & Communications Coordinator, Email: pr at neverblue.com, Phone: +1-250-386-5323 x276, Cell: +1-250-858-5323