New Apple Shop Opening at Virgin Megastore Mall of The Emirates

DUBAI, UAE, March 10, 2011 - Virgin Megastore announced today that it is opening the first Apple shop
in the United Arab Emirates at the Virgin Megastore, Mall of The Emirates,
Dubai. The Apple shop will open on Wednesday, March 16th at 5:00 p.m. The new
Apple shop will offer both new and existing Mac users the opportunity to
discover the full range of Apple desktops and notebooks, including the
award-winning MacBook, MacBook Air, MacBook Pro and iMac, along with a range
of Mac-compatible software and accessories with the support of knowledgeable
Mac Solutions Consultants.

"Since 2005, the Virgin Megastore has been one of the best places to test
drive and explore Apple products in Dubai. With the opening of the first
Apple shop in the United Arab Emirates at the Virgin Megastore, we're really
excited to build on this and offer our customers a first class shopping
experience for everything Mac," said Nisreen Shocair, President of Virgin
Megastore in the Middle East. "Customers who want to learn more will be able
to watch the various daily product demos showing the different types of
projects you can create with a Mac."

At the Apple shop customers can take a guided tour of the Mac and
discover how easily Mac owners can create amazing-looking creative projects.
Customers can learn why Macs are the perfect solution for creating projects
in the home such as making music, Hollywood-caliber movies and
professional-looking websites, video chats with family and friends, sharing
stories on a blog and making beautiful photo books.

Customers who purchase a qualifying Mac at the Apple shop on Wednesday,
March 16th will receive an exclusive 10% discount on all their Apple
purchases on that day.

About Virgin Megastore

Virgin Megastore is a global leader in retail entertainment and the
number one entertainment destination in the Middle East. A one-stop shop for
all your entertainment needs, Virgin Megastore offers a wide range of
products, including CDs, books, games, movies, gifts and the latest in
technology. Virgin Megastore is a unique shopping experience that offers an
innovative products and services for all age groups. Catering to local
cultures through events, activities and support of local artists in each
market it enters, Virgin Megastore is truly a global brand with local flavor

Contact: Lina Karam + 971-506458217; lina.karam@virginmena.com

Contact: Lina Karam +971-506458217; lina.karam at virginmena.com