Burton Announces new Trends for Spring/Summer 2011

LONDON, March 8, 2011 - Burton reveals its new trends for the spring/summer season 2011.

The big trend this season is Burton's Army Surplus range, which carries
on the military details of autumn/winter 2010 but gives it a softer reworking
for the warmer months of the spring and summer season. These pieces are
designed to make the transition from winter into spring with minimal effort,
creating a laid back look that doesn't veer too far from the fashion rule
book.

The Army Surplus trend features pieces such as waffle knit and cable knit
cardigans, vintage style t-shirts, camouflage prints, worker style denim
jeans, chinos (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&&parent_categoryId=209014&beginIndex=0&categoryId=209018&top=Y&langId=-1&catalogId=33052&pageSize=20&sort_field=Relevance)
such as the new 'o leg' chino, classic long sleeved shirts with added details
on the pockets and shoulders and lightweight khaki parka jackets (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208983&parent_categoryId=208974&beginIndex=1&pageSize=20).
The key colours for this look are grey, khaki and stone, which work together
to create a look of mixed textures and tonal colours.

Burton has also increased its exclusive leisurewear Drift King range for
this season after its success last year. The Drift King range now includes
denim jeans (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=223522&parent_categoryId=223521&beginIndex=1&pageSize=20),
polo shirts, t-shirts, shorts (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=209071&parent_categoryId=208974&beginIndex=1&pageSize=20)
hoodies and checked shirts. These looks can be finished off with the addition
of boat shoes or flip-flops.

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space if one exists.)

The Drift King range is designed to look right at home at a summer music
festival, while creating a masculine silhouette that is not trying too hard
but is still cool. It is also versatile enough to be worn throughout the
entire spring/summer season, allowing customers to create an entire seasons'
wardrobe with a few key pieces.

About Burton:

Burton was originally founded in 1903 under the name of The
Cross-Tailoring Company. It quickly became popular and expanded into hundreds
of outlets and factories across the United Kingdom. Today, it is a staple on
most high streets and a popular retailer for men's fashion, including gifts
for men, men's shirts, casual clothing, men's jeans and men's shoes.

Customers can also shop online from the Burton website which offers free
returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. Customers can also sign up for the Burton newsletter, which offers
all the latest style updates, exclusive discounts and competitions.

    For further details please contact:

    Anthony McGrath
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL
    +44(0)20-7291-2477

www.burton.co.uk

For further details please contact: Anthony McGrath, Arcadia Group Ltd, Colegrave House, 70 Berners Street, London, UK, W1T 3NL, +44(0)20-7291-2477