New LG Chocolate, One of the Hottest Front Row Accessories at London Fashion Week

SEOUL, South Korea -

- Sienna and Savannah Miller’s Runway Show Introduces Chic Phone to Fashion A-List Audience

- With photo

LG Electronics (LG), a global leader and technology innovator in consumer electronics, saw the LG Chocolate phone make a splash at London Fashion Week being the headline sponsor of designers Sienna and Savannah Miller’s Twenty8Twelve catwalk show. It has since become a hot talking point among the glitterati of the international fashion world this week, helping it to become one of the more exiting accessories to feature in the front row.

Living up to its hype as one of the must-see collections in London this week, Twenty8Twelve’s Spring/Summer 2010 collection drew a star-studded guest list featuring influential fashion editors, supermodels, industry professionals and stars such as Anna Wintour which provided a fitting stage for new LG Chocolate’s sparkling style to shine.

With its slim form and glossy black finish creating a sense of subtle luxury, the unconventionally wide Chocolate phone proved irresistible to excited guests who had their first hands-on experience with the new device. Word quickly spread and judging by their glowingly positive reactions and the buzz that has been building around London this week since its debut, the elegant phone looks set to be one of the most sought-after items this season among discerning fashionistas.

London Fashion Week concludes September 23. For more information on the new Chocolate by LG and details about the Twenty8Twelve partnership, visit the phone’s microsite at newchocolate.lgmobile.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.

Pictures accompanying this release are available through the PA Photowire. They can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk

Source: LG

Jackie Lim, t. +82-2-2287-0941, jackie.lim at hillandknowlton.co.kr