New London Guides Revolutionise Visitor Experience

LONDON - A brand new series of high quality mp3 guides from Way2Goguides have been
launched today to leisure and business travellers coming to London.

The Way2GoGuides are set to revolutionise London’s major attraction
industry by offering a more sensory experience which gives visitors a chance
to hear real Londoners talk about ‘their London’ as well as sharing usual
local knowledge.

The series of 12 guides, which are available online at
www.Way2GoGuides.com and www.visitlondon.com offer the visitor
an alternative - one that goes beyond just the venue, and where the
experience can begin at home.

Based around an hour of pristine quality mp3 audio, Way2GoGuides use
professional actors, authentic music and sophisticated sound design, all
skilfully crafted to memorable effect. Likened to a ‘docu-drama’,
Way2GoGuides tell a compelling story - in the words of those who were there.

Examples of the guide include eavesdropping on King Charles I’s
execution; witnessing a night in the Blitz, witnessing the coronation of a
king or travelling back to Shakespeare’s London on the London Eye.

Frustrated by the one dimensional nature of most London audio guides on
offer, Way2GoGuides Director, Randle Stonier commented, “There was a lack of
choice for the visitor, both in what was on offer, and the way it could be
used. Way2GoGuides offers a quality, visitor experience across the breadth of
London’s attractions. The guides are so flexible that they can be used by any
visitors - whether you’re a family or a businessman, right through to a large
school trip”.

The content for each guide is meticulously researched to provide the
visitor with a comprehensive guide that is authoritative, moving, yet leaving
room for some London humour.

Taking advantage of their independence, the guides are designed from a
user’s perspective, going beyond the boundaries of official guides and taking
a holistic approach to ensure a perfect trip. Non-prescriptive, the guides
give the visitor flexibility according to their situation, so can be enjoyed
at any stage of their journey.

Each guide comes with a set of tailored FastFacts, which again, exceed
just the usual visitor information and offer invaluable tips and suggestions
that can transform the experience.

And that experience continues long after leaving - the online forum
provides a means to share and discover, and the guide makes a valuable
memento, which, uniquely, Way2GoGuides guarantee to keep updated for free!

Each guide is cleverly interwoven with others in the series, making it
collectable and encouraging further discoveries.

Notes to Editor

- The range of guides include:- A Taste of London, Kew Gardens, Maritime
Greenwich, St Paul’s Cathedral, The Banqueting House & Whitehall, The
British Museum, The London Eye, The River Thames, The Royal Parks,
The Tower of London, Tube Guru, Westminster Abbey

- Various promotional bundles make the Way2GoGuides London experience
exceptionally good value

- Preloaded Way2GoGuides mp3players will shortly be available from
selected retailers

- There are various images and references available at
www.Way2GoGuides.com under Media Centre - Media Resources

Background

Way2GoGuides are owned by GuidzAlive Limited - a company specifically
created by travel gurus and audio professionals with a mission to enrich the
lives or travellers, tourists, locals and cultural armchair aficionados
through compelling audio and multimedia experiences.

The Way2GoGuides.com website launches on Tuesday 17th March 2009.

Further information

For further information, please contact:-

Randle Stonier
eMail: randle.stonier@Way2GoGuides.com
or
Mark Reed
eMail: mark.reed@Way2GoGuides.com

Source: Way2GoGuides.com

For further information, please contact:- Randle Stonier: Tel: +44-7836-277267; +44-208831-7960, eMail: randle.stonier at Way2GoGuides.com or Mark Reed: Tel: +44-208-831-7960, eMail: mark.reed at Way2GoGuides.com